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How to install tiktok pixel | pixel tiktok ads | how to setup tiktok pixel shopify

Introduction

In this article, we will guide you on how to connect with TikTok Pixel for your Shopify store. TikTok Pixel helps you track conversions from your TikTok ads, allowing you to optimize your campaigns effectively. Follow the steps below to set up your TikTok Pixel seamlessly.

Step-by-Step Guide to Install TikTok Pixel

  1. Log Into TikTok Manager:

    • Start by logging into your TikTok Manager account. If you are already logged in, proceed to the next step.

  2. Navigate to Tools:

    • Click on the "Tools" option available in the dashboard.

  3. Verify Identity:

    • Next, click on "Events". You will be prompted for identity verification. Ensure your phone number is linked to your account. Click “Send Code” to receive a verification code, enter it, and confirm.

  4. Create Pixel:

    • After verification, go back to the Events section. Click on “Connect Data Sources,” and hit the plus icon (+) to create a new pixel.
    • Select the "Web" option for your pixel and paste your website or domain link into the provided field.

  5. Setup the Pixel:

    • Click “Next” and choose the “Manual Setup” option. From the available options, select “TikTok Pixel” and follow the prompted steps.
    • You'll need to name your pixel; a suggestion could be "Daily Bazaar Ane Pixel". Click “Create”.

  6. Install Base Code:

    • Once your pixel is created, you'll receive the base code. Copy this code, then go to your Shopify store. Navigate to the “Online Store” section and click “Edit Code”.
    • Here, find the theme.liquid file and paste the TikTok pixel code in the <head> section. Make sure to save the changes.

  7. Enable Automatic Advanced Matching:

    • Return to the Events Manager on TikTok, navigate to “Manage Configurations,” and enable Automatic Advanced Matching. Click “Next”.

  8. Set Up Events:

    • Open the Event Builder on your website and choose to add an event. Start with the “Visit URL” event, configure it for the “Complete Payment” event, and provide the necessary URLs.
    • For the “Add to Cart” event, repeat the process to ensure both events are set properly.

  9. Finish Setup:

    • After adding all desired events, proceed to finalize the setup by clicking “Finish Setup”. If you need the TikTok Pixel Helper, make sure it is installed in your browser for tracking pixel activities.

  10. Verification:

    • Verify that your TikTok Pixel is functioning correctly. Use the TikTok Pixel Helper to ensure everything is set up properly.

By completing these steps, your TikTok Pixel will be effectively connected to your Shopify store, allowing you to track conversions and optimize your advertising efforts on TikTok.

Keywords

  • TikTok Pixel
  • Install TikTok Pixel
  • Setup TikTok Pixel
  • Shopify store
  • TikTok ads
  • Conversion tracking
  • Pixel Helper

FAQ

Q1: What is a TikTok Pixel?
A: TikTok Pixel is a piece of code that you add to your website to track and analyze the behavior of users who interact with your TikTok ads.

Q2: Why should I install TikTok Pixel on my Shopify store?
A: Installing TikTok Pixel allows you to track conversions, optimize advertising campaigns, and better understand customer behavior, enhancing your marketing strategies.

Q3: Is it difficult to set up TikTok Pixel?
A: No, the setup is straightforward if you follow the detailed steps outlined in this guide.

Q4: What events can I track using TikTok Pixel?
A: You can track various events like "Complete Payment" and "Add to Cart" to monitor user interactions on your Shopify store.

Q5: How do I verify that my TikTok Pixel is working?
A: You can use the TikTok Pixel Helper tool, a browser extension, to check if your pixel has been successfully installed and is tracking correctly.

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