Fix Trash Facebook Ads | Run Facebook Ads Professionally | How to Know if Your Facebook Ads Good

Introduction

If you are an agency, freelancer, or business owner looking to run Facebook ads, you’re in the right place. In this article, we’ll go through an in-depth analysis of Facebook ads, as well as share an audit report of some ads I’ve previously run. This will help you understand how to elevate your ad strategies to generate better results for your clients.

Overview of Facebook Ads

Many people have ventured into running Facebook ads, but few truly grasp the intricacies involved in creating effective campaigns. If you've taken courses or run ads on your own, you may not have received the level of understanding that can lead to outstanding results.

As I walk you through my campaigns, you’ll gain insights into how to adjust various elements of your ads based on analytical results. This knowledge will not only motivate you to improve your own ad strategies but will also empower you to deliver better outcomes for your clients.

Understanding Campaigns and Ad Sets

Before diving into the details, let's clarify terms. A Facebook ad campaign consists of several ad sets, each targeting different audiences. For optimal performance, it is crucial to test various ad sets and analyze their performance. After a few days, you should assess the campaign results to make necessary adjustments or discontinue ad sets that are underperforming.

Current Campaign Analysis

In my current setup, I have five ad campaigns running. Each campaign has been monitored for about 14-15 hours. I will conduct an audit to evaluate the current performance metrics and determine what actions need to be taken.

When reviewing the ad sets from various campaigns, I’ve seen both positive and negative results:

Ad Set 1: 9 leads at Rs 2300 cost per lead.
Ad Set 2: 10 leads at Rs 2700 cost per lead.
Ad Set 3: 1 lead, cost around Rs 5000.
Ad Set 4 & 5: Low response rates similar to the third ad set.

Actions Based on Results

After evaluating the cost per lead and the number of leads generated, I have decided to deactivate the underperforming ad sets while keeping the top two performing ad sets active. The rationale behind this is to focus on ad sets that not only provide leads but also maintain a lower cost per lead.

To illustrate further:

Ad Set 1: Cost per lead at Rs 1500 is satisfactory, so I will let it run while potentially reducing its budget for optimization.
Ad Set 2: Achieving 10 leads with minimal cost makes it another strong contender, which will result in allocating a larger budget to maximize its reach.

Budgeting and Optimization Strategies

It's critical to understand that if a campaign delivers good results, you should continue funding it. During a campaign, once you identify which ad sets are working well, concentrate on increasing their budgets. Keep in mind, however, that rapid increases in budget can push your campaign back into the learning phase—something to avoid if you’re aiming for consistent performance.

Simultaneously, you should continue to launch new campaigns to create more opportunities for scaling your success. More experimental campaigns will help you gather data and keep tweaking your overall strategy.

Conclusion

The insights shared in this article should help clarify how to effectively run Facebook ads through active monitoring and strategic adjustments. Developing a keen understanding of your ad performance will empower you to provide better service to your clients.

If you'd like expert guidance on running your ads, feel free to reach out. Until next time, take care and happy advertising!

Keywords

Facebook Ads
Campaigns
Ad Sets
Performance Metrics
Cost Per Lead
Optimization
Budgeting
Audience Targeting

FAQ

Q: What is the importance of testing various ad sets?
A: Testing different ad sets allows you to analyze performance and identify effective strategies, ensuring you optimize your budget and achieve better results.

Q: How do I determine which ad sets to keep or discontinue?
A: Review performance metrics such as lead generation and cost per lead. Ad sets that generate results within desired cost thresholds should be kept active.

Q: What should I do if a campaign is not performing well?
A: Deactivate the underperforming ad sets and focus your budget on more successful ones. Continuously monitor and optimize the remaining active campaigns.

Q: Is it advisable to increase my advertising budget rapidly?
A: Be cautious when increasing the budget significantly, as it may lead to your campaign entering the learning phase again, causing temporary declines in performance.

Q: How can I scale my ad campaigns effectively?
A: Identify your best-performing ad sets and gradually increase their budgets while simultaneously launching new campaigns to diversify your strategy.