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FASTEST TikTok Ads Tutorial [Set Up Guide]
FASTEST TikTok Ads Tutorial [Set Up Guide]
Welcome to the fastest TikTok ads tutorial designed to get you set up and running right away. If you prefer a more in-depth tutorial, I have included a link to our course in the description below. With that, let's jump into the process!
Step 1: Sign Up for a TikTok Ads Account
- Go to TikTok Ads Registration: Visit business.tiktok.com.
- Click Get Started: Fill in your information and complete the registration process.
Once signed up, you will be taken to a dashboard that looks something like this:
Step 2: Navigate to Ads Manager
Click on the button to go to the Ads Manager. You'll be brought to a page that looks like this:
Step 3: Install the Pixel
Before running any ads, it's crucial to install a pixel to track the performance:
- Go to Tools: Navigate to the
Events
. - Select Web Events: Click on
Manage Web Events
. - Set Up Pixel: This process is straightforward if you're using platforms like Shopify or Wix. If not, follow this detailed tutorial.
Step 4: Create Your First Campaign
Return to the Campaigns Tab
and click Create
to start your first ad campaign. TikTok ads work similarly to other ad platforms with three main components:
- Campaigns: Set the objectives.
- Ad Groups: Define targeting and audiences.
- Ads: Create the actual ads.
Step by Step:
- Select Advertising Objective: Choose
Lead Generation
for leads orWebsite Conversions
for product sales. - Name Campaign: Input a recognizable campaign name.
- No Special Categories: Skip split tests and campaign budget optimization for now.
- Hit Continue
Step 5: Set Up Ad Group
Name your ad group and configure the following:
- Optimization Location: Select your pixel and optimization event (e.g., Add to Cart).
Step 6: Configure Placements and Advanced Settings
- Select Placements: Opt for TikTok Ads and exclude search results.
- Advanced Settings: Adjust options such as hiding user comments or allowing downloads.
Step 7: Audience Targeting
Choose your target audience based on demographics:
- Location: Specify your business location.
- Genders and Age: Enter specifics (e.g., Age 25+, English-speaking).
- Spending Power: Set according to your business needs.
- Custom Audiences: Create if you have remarketing data, otherwise, focus on
Interest and Behavior-based
audiences. - Interest and Behaviors: Explore relevant categories (e.g., Marketing and Advertising under Purchase Intent).
Step 8: Device and Budget Settings
- Devices and Connectivity: Target all phone devices.
- Daily Budget: Set at least $ 50/day.
- Schedule: Start immediately and avoid day-parting unless required.
Step 9: Ad Section and Finalize
- Upload Ad Content: Manually upload a video or choose a viral TikTok.
- Customize Headline and Call to Action: For example, use "Get 50% off" with "Learn More".
- Add URL: Direct button clicks to your website (e.g., products.example.com).
Ignore initial conversion warnings, and finally, click Submit.
Keywords
- TikTok Ads
- Ads Manager
- Pixel Installation
- Advertising Objective
- Ad Campaign
- Audience Targeting
- Budget and Bidding
FAQ
Q: How do I sign up for a TikTok Ads account? A: Go to business.tiktok.com, click Get Started
, and enter your information.
Q: Why do I need to install a pixel? A: The pixel allows you to track the performance of your ads effectively.
Q: What are the main components of TikTok Ads? A: There are three main components: Campaigns, Ad Groups, and Ads.
Q: What should I select as my advertising objective? A: Choose Lead Generation
for capturing leads or Website Conversions
for selling products.
Q: How should I handle placements and advanced settings? A: Start with selected placements for TikTok Ads only and configure advanced settings according to your preference.
Q: What budget should I start with? A: It's recommended to set a daily budget of at least $ 50.