Dropshipping for a Year Challenge : "Showing Potential"

Introduction

It’s Day 14 of the Dropshipping Journey, and we’re officially two weeks in! Today, I’d like to walk you through the developments and learnings from today’s adventures in dropshipping.

Launching Ads
Last night, I launched the ads, and today’s performance brought in two sales, totaling $ 179. I’m excited to report that our Return on Ad Spend (ROAS) is currently sitting at 2.68, indicating a profitable day overall.

Experimentation with Ads
Today has been relatively chill, and the ads are starting to show some promising potential. I’ve been considering what tactics to employ moving forward. If we maintain around a 2.0 ROAS for a couple of days, my plan is to scale aggressively. My approach will involve both vertical scaling of the main ad and horizontal scaling by duplicating the ad campaigns.

I also intend to test two new creatives since the current Campaign Budget Optimization (CBO) strategy allocated most of the budget to the first ad, which had performed well earlier. However, its performance has begun to decline, raising concerns that it may continue to tank. I want to allocate some budget to the new creatives in hopes that they’ll prove to be more profitable and effective.

Next Steps
For now, I believe the best course of action is to take a hands-off approach and avoid making any hasty changes. Staying focused on our strategy will be key.

If you’re interested in chatting or have any questions about the dropshipping process, feel free to reach out to me on Instagram at TRD. Drew. I love engaging with everyone and helping out wherever I can. I chatted with a few of you today, and I’m thrilled to provide support!

That’s all for today—keeping it short and sweet. I’ll see you all in the next update!

Keywords

Dropshipping
ROAS
Campaign Budget Optimization
Ads
Sales
Experimentation
Scaling

FAQ

1. What is ROAS?
ROAS stands for Return on Ad Spend, a metric used to measure the effectiveness of advertising campaigns.

2. Why is scaling important in dropshipping?
Scaling is crucial as it allows you to increase your ad spend on successful campaigns to maximize profitable returns.

3. How do I test new ad creatives?
You can test new ad creatives by duplicating existing ad campaigns and allocating a portion of your budget to the new creatives for evaluation.

4. What should I do if my ad performance is declining?
If ad performance is declining, consider pausing that ad and testing new creatives or optimizing your targeting strategies.

5. How can I reach out for support or questions?
You can reach out via social media, particularly Instagram, where the author actively engages with followers and provides guidance.