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Best performing content on TikTok for businesses

Best Performing Content on TikTok for Businesses

People come to TikTok for three primary reasons: to be entertained, to be inspired, or to be informed. Therefore, as a content creator or business owner, it’s vital to consistently ask yourself, "Did the video really give anything?"

You always want to lead with value first and then promote your brand or offer afterward. This approach is rooted in the law of reciprocity. For example, you might create a video on how to make sustainable shoes. You showcase the entire process, and only at the end do you plug in your call to action.

TikTok significantly differs from Instagram. On Instagram, videos can be perfect, polished, and almost ad-like. However, this approach won’t work on TikTok. TikTok is all about fostering a genuine connection with your followers. Branded videos that add no genuine value will fail. So, be your weird, goofy, authentic self because that is precisely what the world needs more of.

Keywords

  1. TikTok
  2. Entertainment
  3. Inspiration
  4. Information
  5. Value
  6. Reciprocity
  7. Genuine Connection
  8. Authenticity
  9. Branded Videos
  10. Call to Action

FAQ

Q: What are the primary reasons people come to TikTok?

A: People come to TikTok to be entertained, inspired, or informed.

Q: What should content creators ask themselves after making a video?

A: They should ask whether the video genuinely provides value to viewers.

Q: What is the law of reciprocity in TikTok content creation?

A: The law of reciprocity involves leading with value first and then promoting your brand or offer afterward.

Q: How does TikTok differ from Instagram in terms of video content?

A: TikTok prefers genuine, less polished content, whereas Instagram allows for more perfect and polished videos.

Q: Why is authenticity important on TikTok?

A: Authenticity is crucial because it helps build a genuine connection with followers.

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