Benefits of a TikTok Business Account

Introduction

If you're deciding between a TikTok personal or a TikTok business account, you need to hear this. Let me start by saying TikTok just changed the game for business accounts.

Previously, I always recommended going with the personal account because the business account really restricted the number of sounds that you could use. But TikTok is finally implementing two huge updates for business accounts that are set to revolutionize your experience.

Firstly, businesses can now link up their store and utilize in-app shopping. This is going to make the shopping experience seamless for users, allowing them to shop directly from the TikTok app.

Secondly, TikTok is rolling out live shopping. This feature enables businesses to directly engage with their audience and sell products in real-time. These upgrades are exclusive to business accounts. Most accounts should have the in-app shopping available, and I expect TikTok to continue rolling out the live shopping feature to all business accounts.

By making these updates, TikTok has drastically improved the functionality and benefits of using a business account over a personal one for brands and businesses.

Keywords

TikTok
Business Account
Personal Account
In-app Shopping
Live Shopping
Seamless Shopping Experience
Store Linkage
User Engagement
Real-Time Sales
TikTok Updates

FAQ

Q: What are the new features TikTok has added for business accounts? A: TikTok has added the ability for businesses to link their store for in-app shopping and the option for live shopping.

Q: Why was a personal account previously recommended over a business account? A: Previously, business accounts were restricted in terms of the sounds they could use, which limited their appeal compared to personal accounts.

Q: How does in-app shopping enhance the user experience? A: In-app shopping makes the shopping experience seamless by allowing users to shop directly within the TikTok app without needing to navigate elsewhere.

Q: Who can use the live shopping feature? A: The live shopping feature is being rolled out to business accounts, enhancing the way they can engage and sell to their audience in real-time.

Q: Are these new features available to all TikTok business accounts? A: Most business accounts should have access to in-app shopping, and TikTok is expected to continue rolling out live shopping to more business accounts.

Q: How do these updates impact businesses choosing between a personal and business account? A: These updates make business accounts far more advantageous for brands and businesses, providing tools for seamless shopping experiences and real-time sales, which were not available with personal accounts.