How To Use TikTok Marketing To Make Your Business Go VIRAL

TikTok is quickly growing and has the potential to dominate the social media scene in 2021. If you're looking to promote your business and reach a wider audience, TikTok can be an excellent platform to achieve that. In this article, we will walk you through the steps of using TikTok effectively for business marketing and provide tips to make your content go viral.

How to Use TikTok

Step 1: Setting Up Your Profile

To start using TikTok, create an account using your email, phone number, or third-party platforms like Facebook. Customize your username to match your brand and add a brief bio explaining who you are as a business. Don't forget to include a link to your website for interested viewers to visit.

Step 2: Navigating the App

TikTok has two main feeds: the "For You" feed, where you'll find videos recommended by the algorithm, and the "Following" feed, which shows videos from users you follow. Engage with videos by liking, commenting, and sharing using the icons on the right side. Pay attention to the spinning record with music notes, as it represents the song being used in the video and can help you identify viral sounds.

Step 3: Creating TikTok Videos

To create a TikTok video, tap on the plus sign at the bottom of the screen. You can add a song to your video to make it more engaging or record without a musical track. Explore various AR effects and use the timer feature to film videos hands-free. You can also import videos from your camera roll and stitch them together within the app.

Step 4: Utilizing Viral Sounds

Using trending sounds is crucial to get discovered on TikTok. Browse through the TikTok viral playlist when selecting a song for your video. If you need sound for your content to make sense, lower the added song's volume and increase the original track's volume. This way, viewers can follow along with your video's message while using a popular sound.

Step 5: Hooking Your Audience

To keep viewers engaged, tell a story in your videos. Start with a problem, take viewers through the journey, and offer a solution. Providing value is equally important; teach, inspire, or entertain your audience through educational or insightful content. Ask questions at the beginning of your videos and answer them throughout to maintain viewers' interest. Consider adding captions and make your videos fast-paced with quick jump cuts and flashing text.

Step 6: Finding Your Niche

Discover the type of content that works for your brand and stick to it. Successful TikTokers focus on one type of content and create variations of it. Recycling content with different sounds can attract different audiences. Experiment until you find your winning content and replicate it to achieve consistent growth. Building a niche audience aligned with your brand will drive valuable engagement.

Step 7: Closing the App After Posting

There's a theory that closing the TikTok app immediately after posting can increase exposure. TikTok might send notifications to entice users to reopen the app, so avoiding temptation and resisting the urge to reopen the app could potentially help your videos go viral. While this theory isn't confirmed by TikTok, it's worth trying to see if it affects your video's reach.

Step 8: Being Aware of Shadow Banning

Shadow banning refers to when TikTok's moderation bots detect behavior or content that violates its usage guidelines. This can result in reduced exposure for your account. If you notice a sudden drop in engagement, consider deleting content that may go against TikTok's guidelines. Be cautious about actions that may be flagged as spam or violate their policies. In some cases, waiting for the ban to be lifted may be the only solution.

By following these steps and implementing effective strategies, you can leverage TikTok's platform to promote your business and reach a wider audience.

Keywords

TikTok, social media, viral marketing, business promotion, audience engagement, video creation, TikTok trends, storytelling, value-driven content, viral sounds, hooking the audience, finding a niche, closing the app after posting, shadow banning.

FAQ

1. How can TikTok be used for business marketing?
   • TikTok can be used to promote your business by creating engaging videos, telling stories, and providing value to your audience. By utilizing viral sounds and finding a niche, you can attract a broader audience and increase brand exposure.
2. How important are trending sounds on TikTok?
   • Trending sounds are crucial for gaining exposure on TikTok. Using popular songs in your videos increases your chances of being featured on the "For You" page, where you can reach a wider audience.
3. Is it necessary to stick to one type of content on TikTok?
   • It is highly recommended to find your niche and create content within that space. By focusing on one type of content, you can attract a dedicated audience and create variations of your winning content to maintain growth.
4. Can using TikTok lead to a shadow ban?
   • Shadow banning on TikTok is not confirmed by the platform, but many users have reported sudden drops in engagement. To avoid potential shadow bans, it's essential to follow TikTok's community guidelines and avoid behavior that may be flagged as spam.
5. How can I make my TikTok videos go viral?
   • To make your TikTok videos go viral, focus on creating value-driven content, hooking your audience within the first few seconds, and utilizing viral sounds. Tell compelling stories, ask questions, and provide solutions to capture the attention of viewers.