How To Use TikTok To Grow Your Business & GO VIRAL! 2022

Are you looking to take your small business to the next level and go viral on TikTok? In this article, we will share a secret formula that has helped many businesses and creators crack the TikTok algorithm. With these strategies, you can potentially reach millions of viewers and boost engagement on your small business page. Let's dive right in!

The Power of Kid-Friendly Content

One key aspect that sets TikTok apart from other platforms is its large user base of kids and teenagers. To capitalize on this, make sure your videos have a kid-friendly tone and presentation. Even if your products are not specifically geared towards kids, you can still create content that appeals to young viewers. By doing so, you increase the likelihood of receiving comments, likes, and shares, which in turn boosts your video's visibility on the For You page.

It's All About Engagement

When your videos show up on the For You page, they have a higher chance of being recommended to other users if they have a high level of engagement. Kids tend to be more interactive with content, so the more kids you can get to interact with your videos, the better. Encourage comments, likes, and shares by creating compelling and relatable content that resonates with your target audience.

Lighting and Aesthetics Matter

To make your videos visually appealing and increase viewer retention, pay attention to lighting and aesthetics. Wait until late afternoon or early evening when the natural light is optimal, or invest in good lighting equipment. Proper lighting can make a significant difference in the overall look and feel of your videos, keeping viewers engaged until the end.

Hashtags Done Right

While hashtags can be beneficial, avoid using generic small business hashtags. Instead, find hashtags that align with your target audience and products. For example, if you sell anime-inspired products, use hashtags like #anime or other relevant keywords. By using specific and targeted hashtags, you increase the chances of reaching the right audience and attracting potential buyers.

Showcasing Your Products

When creating TikTok content for your small business, consider showcasing your products in an aesthetically pleasing way. Arrange your products on shelves or display them creatively to grab viewers' attention. Showing your products in action or demonstrating their unique features can entice viewers to make a purchase.

Interact with Your Followers

Engagement goes both ways. Take the time to reply to your followers' comments and address any questions or concerns they may have. By actively engaging with your audience, you build a loyal fan base and encourage them to continue supporting your business.

Keep it Short and Simple

TikTok is all about bite-sized content, so aim to keep your videos under 15 seconds. Remove any unnecessary pauses or gaps in your videos to ensure viewers watch until the end. TikTok's algorithm prioritizes videos that are repeatedly watched or fully viewed.

Avoid Guilt-Tripping and Complaints

While it may be tempting to guilt-trip viewers into purchasing your products, this approach seldom works and can come across as unprofessional. Avoid complaining about lack of sales or showcasing desperation. Instead, focus on showcasing the benefits and features of your products in a positive and engaging way.

Enjoy the Process

Above all, have fun with your content creation. TikTok users can sense when someone is genuinely passionate about what they're sharing. If you enjoy creating content and it shows, your videos are more likely to resonate with viewers and attract new followers. Let your creativity shine and have a blast while growing your business on TikTok!

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FAQ

Q: Can I make my small business TikTok videos kid-friendly even if my products are not targeted towards children?

A: Absolutely! You can create content that appeals to kids by using a kid-friendly tone, incorporating vibrant visuals or animations, or even focusing on the fun behind-the-scenes aspects of your business. The goal is to engage and entertain the younger audience present on TikTok, even if your product itself may not be specifically for them.

Q: Do I need to show my face in my small business TikTok videos?

A: While showing your face can create a personal connection with your audience, it is not a necessity. Many successful TikTok accounts in various niches have found success without showing their faces. However, using your own voice can help your videos stand out and provide a unique touch.

Q: How can I make my TikTok videos more visually appealing?

A: Good lighting is key to enhancing the aesthetics of your videos. Consider filming during the golden hour, when natural light is soft and warm. If necessary, invest in lighting equipment to ensure your products are well-lit and look their best. Additionally, pay attention to the background, props, and overall composition to create visually captivating content.

Q: Should I participate in TikTok's Creator Fund? Will it negatively affect my engagement?

A: Joining TikTok's Creator Fund can provide an additional source of passive income for your small business. Contrary to some beliefs, being a part of the Creator Fund does not negatively impact your engagement or how TikTok distributes your videos. Many successful accounts have seen no decrease in their reach or engagement after joining the Creator Fund.

Q: How long should my TikTok videos be?

A: TikTok's algorithm favors shorter videos that are under 15 seconds in duration. Aim to create concise and compelling content that effectively communicates your message, showcases your products, or entertains your audience. Capture attention quickly and maintain a fast-paced flow to keep viewers engaged until the end.

Remember, TikTok can be a powerful tool for growing your small business and reaching a wide audience. By implementing these strategies, you can increase your chances of going viral and attracting new customers. Have fun, stay consistent, and watch your small business thrive on TikTok!