Published on

How TikTok Sold Out My Small Business AND CHANGED MY LIFE | EDITING TIPS & STRATEGIES ~498,000K ?

How TikTok Sold Out My Small Business ? AND CHANGED MY LIFE | EDITING TIPS & STRATEGIES ~498,000K ?

Tina Nan, the founder of XXL scrunchie, shares her TikTok journey and how it transformed her small business and life. In this article, we will explore the strategies and editing tips she used to grow her business on TikTok, as well as the opportunities that came along with it.

TikTok: A Platform for Growth

When Tina initially joined TikTok, she was hesitant, considering the amount of work she already had. However, she decided to give it a try after being inspired by a fellow Instagram user who mentioned the potential for more visibility on TikTok. Little did she know that this decision would change the course of her business.

Initially, Tina struggled to find her groove on TikTok and even quit after just two weeks. However, fate had other plans. A TikTok video made by someone in her hometown, inspired by Tina's scrunchies, went viral and led to a surge in sales for her business. Recognizing the power of TikTok, Tina decided to rejoin the platform.

The Power of TikTok: Opportunities and Recognition

TikTok not only helped XXL scrunchie gain international sales but also offered Tina numerous opportunities. She was invited to speak at a TikTok Canada event and got the chance to meet the CEO of TikTok. She also participated in the TikTok For You Summit as one of six vendors and caught the attention of a producer from "Dragon's Den" (a Canadian television show) who had been following her TikTok journey.

These opportunities allowed Tina to expand her network, learn from other creators, and even become an influencer in her own right, promoting other brands on her platform. Through collaborations and sponsorships, she found another source of income for her business.

Editing Tips and Strategies for TikTok Success

Tina discovered several strategies and editing tips that have contributed to her TikTok success. Here is her tried-and-true process:

  1. Record and Upload Footage: Tina uploads all the recorded footage into an editing app called InShot. This way, she can avoid cluttering her phone and easily access the videos when needed.

  2. Editing in InShot: Tina renames the files based on the content and then proceeds to edit them in InShot. She trims the footage, cuts out any unwanted parts, and adds sound effects, such as mouse clicks, to make the editing more engaging.

  3. Voiceovers and Captions: Tina utilizes voiceovers to add storytelling elements to her videos. She records voiceovers on her phone within the app and cuts out any unnecessary parts. She also adds captions to the videos, preferably longer ones that provide a description of the content.

  4. Adding Text and Stickers: Tina saves the edited video and transfers it to CapCut or directly uploads it as a draft in TikTok. In TikTok, she adds text, stickers, and GIFs to make the video more visually appealing.

  5. Selecting Trending Music: Tina pays attention to the music she uses in her TikTok videos, opting for viral or trending songs. She believes that using popular music increases the chances of her videos reaching a wider audience.

  6. Creating Compelling Openings: Tina ensures that the first few seconds of her videos are attention-grabbing. She often begins with an explosive element or asks a question to pique viewers' interest and keep their attention.

Consistency and authenticity are essential to TikTok success. Tina emphasizes the importance of posting regularly and being yourself, as that is what sets you apart from others on the platform.

Keywords:

TikTok, small business, viral video, growth, strategies, editing tips, opportunities, influencer, voiceovers, captions, music, attention-grabbing openings, consistency, authenticity.

FAQs:

Q: How did TikTok help Tina's small business? A: TikTok played a significant role in driving sales and international growth for XXL scrunchie. One viral video created by someone inspired by Tina's scrunchies led to a surge in sales and increased visibility for her brand.

Q: What opportunities did TikTok bring Tina? A: TikTok provided Tina with several opportunities, including speaking at a TikTok Canada event, meeting the CEO of TikTok, and participating in the TikTok For You Summit. She also had the chance to collaborate with other creators and become an influencer, promoting other brands on her platform.

Q: What editing tips did Tina share for TikTok success? A: Tina recommended using voiceovers and adding captions to add a storytelling aspect to videos. She emphasized the importance of using trending or viral music, creating attention-grabbing openings, and consistently posting authentic content.

Q: How can businesses leverage TikTok for growth? A: Businesses can benefit from TikTok by creating engaging and authentic content that resonates with their target audience. Consistency, creativity, and using popular trends and hashtags can help reach a wider audience and drive brand awareness and sales.

Read More