Going viral on TikTok as a Small Business | My experience and advice

Introduction

In this article, I will share my journey and experience as a small business on TikTok. I will discuss the timeline of my TikTok growth, my experience with the TikTok Creator Fund, my approach to filming TikTok videos, and how this experience has changed my life and business.

My Journey and Timeline on TikTok

I started my TikTok account in late May and immediately saw some success with my very first video going viral, gaining 250,000 views in the first few weeks. Within the first month, I gained nearly 10,000 followers. However, after this initial success, my growth slowed down, gaining only around 2,000 followers in the following four months.

It's important to note that my TikTok account started before my business opened, giving me an existing audience when my shop launched. By the time I opened my shop, I had over 5,000 followers on TikTok, which helped draw customers to my Etsy store.

I experienced waves of viral videos and follower growth, often following a viral video with a spike in followers. However, there were also days when I lost followers for no apparent reason. It's essential to understand that TikTok growth and engagement can be unpredictable, and even accounts with over 10,000 followers can experience fluctuations in their follower count.

My Experience with the TikTok Creator Fund

I joined the TikTok Creator Fund, which monetizes TikTok accounts with over 10,000 followers, to earn money through my videos. Initially, there were concerns that joining the Creator Fund could negatively affect views, leading many creators to opt-out. However, I didn't experience any negative impact on my views or engagement after joining.

While the Creator Fund hasn't been a significant source of income for me, I have earned around $48 over several months. I believe the overall impact varies for different creators, and it's essential to consider whether joining the Creator Fund aligns with your goals and objectives.

How I Approach Filming TikTok Videos

I have experimented with different types of videos on TikTok, including talking videos, time-lapse painting videos, and cute voice-over videos. Initially, I focused on videos of myself talking about small business-related topics. However, after gaining a significant number of followers who were not businesses, I switched to sharing only painting videos.

Eventually, I realized that finding a balance between business-related content and showcasing my artwork resonated better with my followers. They appreciated seeing both aspects of my business. However, it's important to note that different strategies work for different creators, and finding what works best for your audience may require experimentation.

Keyword

Small business, TikTok, TikTok Creator Fund, TikTok growth, filming TikTok videos, viral videos, follower count, engagement

FAQ

1. How do I grow my small business on TikTok?
2. Is joining the TikTok Creator Fund worth it?
3. What type of TikTok videos should I post for my small business?