10 Things To Know BEFORE Running TikTok Ads

Introduction

If you're considering running ads on TikTok, you're in the right place. My name is Corbin, and I've spent millions on TikTok ads for both my businesses and my clients' businesses over the past four years. This experience has equipped me with valuable insights into what works and what doesn't, which I'd like to share with you. Here are ten essential tips that I wish I had known before diving into TikTok advertising. These tips will help save you money and time, and simplify the ad creation process.

1. Explore the TikTok Creative Center

Many people overlook the TikTok Creator Center, an invaluable tool for understanding the platform before running ads. This resource can help you assess whether TikTok is right for your business by showing you top-performing ads and trending songs. Additionally, you can write scripts for your ads, discover top ads by industry, and explore creative ideas.

2. Know Your Ad Creation Options

When it comes to creating TikTok ads, you have three primary options:

DIY: Film the video yourself using scripts from the TikTok Creative Center.
Hire a Creator: Collaborate with a TikTok creator to make the video for you.
Use AI Tools: Utilize AI to generate video content. Each option has its pros and cons, and it’s essential to assess which one suits your needs best.

3. Leverage TikTok’s Promotional Offers

When setting up a new TikTok Ads account, always check for promotional credits. TikTok often provides substantial ad credits for new advertisers, which can help you reduce initial costs. These limited-time offers can be found on TikTok's advertising site, so take advantage of them when signing up.

4. Install the TikTok Pixel

Regardless of when you plan to start running ads, installing the TikTok Pixel on your website is crucial. This small piece of code collects data on visitors to your site, which enhances TikTok's ability to target users effectively when your ads launch. The earlier you install it, the better prepared you’ll be down the line.

5. Simplify Your Account Setup

To streamline your TikTok ad account setup, begin with a simple structure: create one campaign featuring two audiences. Use one audience focused on interest-based targeting and another using broad targeting. Within these audiences, include one to three ads to test performance easily.

6. Understand Budget Requirements

TikTok advertising is relatively affordable, with costs typically ranging from $ 3 to $ 10 per thousand impressions (CPM). The minimum spend for running ads is $ 20 per day, which is a crucial budget consideration as you set up your campaigns.

7. Create an Engaging Hook

The first three seconds of your TikTok ad, known as the "hook," can make or break its success. Focus on crafting a compelling hook that grabs viewers' attention immediately, encouraging them to stick around long enough to absorb your message.

8. Utilize Customer Support Resources

If you encounter issues while using TikTok Ads, don't hesitate to utilize customer support. Access support easily through the question mark icon in your ads account. TikTok’s support is known for being responsive and helpful in resolving inquiries and issues efficiently.

9. Monitor ad comments

Managing comments on your TikTok ads is vital to maintaining a positive perception. Be proactive in checking and moderating these comments, as negative sentiments can affect conversion rates. Use the tools provided in your ads account to track and manage comments effectively.

10. Analyze Detailed Insights

To optimize your ad performance, take advantage of TikTok’s analytics features, especially the video insights and sentiment analysis tools. This will empower you to gauge the effectiveness of each ad against your account's benchmarks and adjust accordingly.

Bonus Tip: Set Brand Safety Preferences

If you're concerned about where your ads are appearing, utilize TikTok's Brand Safety Hub. This tool allows you to set preferences to exclude ads from appearing alongside disruptive or negative content related to your industry.

Keywords

TikTok ads, TikTok Creative Center, ad creation options, promotional offers, TikTok Pixel, budget requirements, ad hooks, customer support resources, ad comments, video insights, brand safety.

FAQ

1. What is the TikTok Creative Center?
The TikTok Creative Center is a tool that provides insights into top ads, trending songs, and creative ideas for your ads.

2. What are the options for creating TikTok ads?
You can create TikTok ads yourself, hire creators, or use AI tools. Each option has its advantages and challenges.

3. Are there any promotional offers available when setting up a TikTok Ads account?
Yes, TikTok often provides ad credits for new advertisers, which can help minimize your initial spending.

4. What is the TikTok Pixel and why is it important?
The TikTok Pixel is a piece of code that you place on your website to track visitor data, helping TikTok optimize ad targeting.

5. How much should I expect to spend on TikTok ads?
You can expect to spend around $ 3 to $ 10 per thousand impressions, with a minimum budget of $ 20 per day required to run ads.