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### Zero to \$ 1,000 a Day Dropshipping Challenge

Starting from scratch, I attempted to take a dropshipping business from 0 to \$ 1,000 a day in 7 days using just my laptop and phone. Along with the product, I aimed to demonstrate that dropshipping is still effective in 2024. If I didn't achieve the goal of \$ 1,000 a day by the end of the seventh day, I promised to jump off my dock into the freezing cold ocean at 3:00 a.m. as a mark of defeat.

#### Introduction to Dropshipping:
Dropshipping involves finding a product from a supplier for, say, \$ 10, creating a website to sell it for \$ 30, and advertising it. Once a customer buys it for \$ 30, you send them the product for \$ 10 and keep the \$ 20 profit.

#### Step 1: Finding a Winning Product
For this challenge, I had a product in mind—a folding duffel bag. In a previous challenge, I made nearly \$ 5,000 in 10 days selling this product as an affiliate on TikTok Shop. The positive reactions and practical use of the product convinced me it was a winner for a dropshipping store.

#### Step 2: Building the Website
Using Shopify, I built a website for \$ 1 a month for the first three months. Here’s a breakdown of the essential steps in creating the site:

- **Name and Branding:** 
  I used a free AI tool called NameLix to generate a suitable name, ending up with "Logo Smart Folding Duffel Bag."
  
- **Photos:** 
  I sourced high-quality images of the product to build trust and prevent the perception of a scam.

- **Product Description:**
  Used a bold headline to highlight the key feature and benefit, added GIFs and text to showcase different attributes of the bag, and contextualized how the bag solves common travel issues. 

- **Reviews:** 
  I used apps to import customer reviews from AliExpress and added them to the site to build legitimacy.

#### Step 3: Advertising
Advertising is where the real money was made. There are two main avenues: organic and paid advertising.

- **Organic Advertising:** 
  Posting videos of the product to social platforms, but it can take time to gain traction.

- **Paid Advertising:** 
  We chose paid TikTok ads for this challenge, leveraging a previously successful video with 3.8 million organic views as a basis for the campaign. 

I tweaked the video to focus more on solving a problem and offering urgency through a sale. I then created four variations of this ad and set up a TikTok Ads Manager campaign with a budget of \$ 200 a day.

#### Day-by-Day Progress:

- **Day 1:** 
  The first day showed potential with \$ 215 in sales, although we ended slightly in the red after ad costs.

- **Day 2:** 
  Experimentation and adjustment led to \$ 1,060 in sales, hitting our target much earlier than expected.

- **Day 3:** 
  Continued success with a similar strategy and \$ 1,100 in sales, confirming the product’s potential.

- **Day 4-5:** 
  Adjustments were needed as ad performance fluctuated. Still, we ended up profitable, learning to closely monitor CPC and CPA.

- **Day 6:** 
  We experienced a lower performance with \$ 493 in sales, reflecting the natural variability in paid ads.

- **Day 7:** 
  Slightly below expectations with \$ 520 in sales. The ad creative began to fatigue, indicating the need for refresh and variation in ad creatives.

#### Conclusion
We managed to hit \$ 1,000 a day twice within the challenge week, validating the efficacy of dropshipping. The key takeaway is to consistently analyze ad performance, adjust strategies, and not get discouraged by daily fluctuations.

---

### Keyword

- Dropshipping
- TikTok ads
- Shopify
- Folding duffel bag
- Paid Advertising
- Organic Advertising
- Product Reviews
- Website Building

---

### FAQ

**Q: What is dropshipping?**  
A: Dropshipping is a business model where you sell products without holding inventory. You buy the product from a third-party supplier who ships it directly to the customer.

**Q: Why did you choose TikTok ads?**  
A: TikTok has a large, engaged audience and a user-friendly ads platform, making it suitable for both organic reach and paid advertising.

**Q: How much does it cost to start a Shopify store?**  
A: For the first three months, it can be as low as \$ 1 per month.

**Q: What should I focus on when creating a product description?**  
A: Highlight the main feature or benefit of the product, use engaging media like GIFs, and provide detailed, persuasive text to convert interest into sales.

**Q: How do I handle ad fatigue?**  
A: Regularly update and create new variations of your ads to keep them fresh and relevant to the target audience.

I took a Shopify Dropshipping Store and Winning Product from $0-$1,000 in a day in 7 days.   My FREE 8 Hour Dropshipping Course: https://www.studydropshipping.com/  Link to AutoDS (the supplier I use): https://platform.autods.com/register?ref=Nzk0NDAy&utm_

Zero to $1,000 a Day Dropshipping Challenge

zero-to-1-000-a-day-dropshipping-challenge

## Introduction

If you guys don't already know, I'm taking a Shopify store from \$ 0 in sales, completely from scratch, and we're going to build it all the way until we get to \$ 100,000 in sales. I'm not going to stop this challenge until we do it. This is already part four, five—I don't even know anymore. I'm basically doing it for you guys. If this is your first time watching, go back to my channel and start from part one to make sure you're soaking in all this free knowledge because it's going to be insane. 

But before we actually jump into my computer and start the challenge, I'm going to hit like 10 pull-ups because why not? All right, guys, let's go into my mansion since, you know, I'm a billionaire. All right, let's go to my computer and scale this. Yo, guys, I know you see this. Check that out—one sale, baby! We're getting rich now! I'm playing, guys, but this is the start to day four, five—I actually don't even know anymore; I'm kind of just filming at this point, the documentary of the challenge.

I realized and thought about it that it wouldn't make sense to post every single day on what I film because now it's just going to be throttling and tweaking the ads to try to make it work. But whenever I do come up with a new product or something serious, I'm going to document everything and film it all. However, posting every day might be pointless because the video might be like 3 to 5 minutes long, which wouldn't even be worth it. But I'm still going to film and document every single thing I do in this business until we hit the \$ 100,000 mark.

With that being said, this is now the next part of that challenge. We just got a sale, and I'm not going to stop grinding on the store until we scale it to \$ 100,000. Alright guys, I was just chilling, got a sale, and I knew it was the store. For some reason, I was getting sales all day long on all my other stores, but I had a feeling that this sale was from the challenge store. I checked my phone—look at what we got here—a \$ 44 sale. I think that leaves us profitable. I'm about to go to my computer, check the ads, and start filming again. We still have 30 minutes left; anything's possible. Maybe we can get another sale, but for now, I think we're profitable.

Alright guys, so it's 11:58, and we just got two more Shopify sales back to back. I'm going to check my phone right now and see if they were from the challenge store because if they were, we are super profitable. Let's check. Oh, well, neither of them were. They're actually both from different stores I'm running right now; I'm running three stores. That's okay, good for other stores, but for our challenge store, that's the one we want to win on this channel. Let's jump to my computer right now and see if we're profitable.

So now it's past midnight, so it says "yesterday," but we did a total of \$ 89.78 in sales. That's pretty good for day two. We didn't spend a lot on ads. I'm going to tease that right now because I checked a little earlier, and the bid campaigns weren't really spending. But let me go ahead and jump in and show you. As you guys can see, this is what we're looking at: \$ 52 in ad spend. That's pretty good; I think we're profitable. None of the bid campaigns spent because when you have too many of these bid campaigns, TikTok doesn't know what to try and deliver your ads at for the bid, so I think we're definitely going to make some adjustments on that. 

Let's go ahead and check if we made any profit or not. I'm currently waiting to hear back from my supplier to see how much she can ship this for, but I'm going to guess \$ 10. I think that's very conservative. She's the best supplier I've ever used; I've been with her for four years now, so I know she always delivers the cheaper prices. If I send her an AliExpress link, she usually beats that, which is insane. If you guys want my secret private supplier, just send me a message on Instagram at ley bren and DM me "supplier," and I'll go ahead and send you her Skype name because that's where I contact her. 

So, I'm going to be conservative and say she ships it for \$ 10. Let's do the math. We have \$ 89.78 in sales minus 3.5%. This is basically just the average fees to use Shopify payments because they obviously make money on their payment processor. That brings us down to \$ 86.63. Now we need to subtract the product cost: 3 times \$ 10 equals \$ 30. So now, we're left with \$ 56. Let's remember that. What did we spend on ads? \$ 52. You know what that means, baby? \$ 4 in profit! We made a whopping \$ 4. I'm about to go buy a gumball. Nah, I'm kidding. But \$ 4—obviously, that's not great; you can't even buy a burger with that nowadays. 

It doesn't matter because it shows that we're actually profitable. I have some strategies, and I've been thinking today about how I can make this more profitable. I'm not just treating this as a YouTube challenge; I want to make this as profitable as I can to show you guys how much profit this actually can make. I realized I've been looking at my flip-out lens, so if I'm looking to your left or right, that's why—I’m not actually crazy. I'm going to look back at my lens so I look normal. 

We made \$ 4 profit on day two of the ads. That's not a bad sign, but I've been thinking all day about how I can make it more profitable. The strategy I came up with is changing the offer. Right now, it’s at \$ 39.99 with like \$ 44.50 shipping. I'm going to change the offer from \$ 39.99 to \$ 29.99 with like \$ 8.7 shipping. Let's go to the Shopify store. Wait, before we do that, I wanted to show you guys something insane. We spent \$ 52 on TikTok ads, got only 15 clicks, bro. 15 clicks for \$ 52 in ad spend—that’s crazy! Two sales on 15 clicks—that's unheard of. If we can get the cost per click to a dollar, I think this product will actually crank. 

Alright, that really hyped me up because I think we can make this work. Let's go back to Shopify. Look at this—10 add-to-cart actions. So, you're telling me that 15 people clicked on the ad, 10 added-to-cart, and two resulted in sales. That's bananas. If we can get this click cheaper, it's game over. We need to execute on getting cheaper clicks, so we're making different ads—not different creatives, just a different ad strategy. Let's go back into the TikTok ads. 

We're going to turn off these two bids and leave the highest bid. Change it to \$ 20.77. We don't have to duplicate this time, just edit it. Select every ad group in here, go to the campaign, then ad group, then select all ad groups, edit, and change the bid. If the ads aren’t spending, raise the bid. If they're spending too fast, lower the bid. Find the sweet spot. Once you find it, you can bump it throughout the day to get crazy results. We're going to change this bid to \$ 20.77 and turn off the other ones, so there's no competition between all the bids. We're good to go. 

We're going to make another campaign now. We’ll call it "Wide Open"—broad, not smart campaign, no bid, just wide open. Let TikTok do whatever they please with no strategy. Select USA, not smart campaign, wide open. Select placements, only TikTok, turn off user comments, set the USA, genders, and ages. Change the ad spend to \$ 50. Set specific times from 12 to 12 to avoid people with no intent to buy. 

Conversion all the way. Continue, no target CPA. Use smart creatives to create ads, allowing more than one creative. Choose from library, select the four. Add the ad copies. Your balls are screaming for a trim. Perfect. Select the URL to the product. Publish.

That’s step one in this new campaign—CBO. Go back to campaigns, select the new CBO we just made, add four more to it, and give us five total ad groups. Now TikTok will try to spend \$ 50 on the best-performing ad group. They’ll fight each other, and TikTok will spend money on the best. Duplicate the ad group four more times, so everything remains the same. Publish all. We're going to put the campaign budget to \$ 75, not \$ 50 so it has room to spend on these five ad groups. With everything done, \$ 75 plus \$ 50 is \$ 125, plus another \$ 50—that’s \$ 225. Bingo.

I’m not going to post every day anymore. It doesn’t make sense. I’ll document significant changes and valuable insights but not daily uploads.

Alright guys, I’ll end it here. Enjoyed it? Subscribe, like, and comment to help push out the content to others. Until the next part of the series, I’m gone. Peace out.

## Introduction

- Shopify
- Zero to \$ 100,000
- Dropshipping
- Challenge
- TikTok Ads
- E-commerce
- Marketing Strategies
- Product Research
- Supplier
- Profitable

## Introduction

**Q:** What is the goal of the challenge?
- **A:** The goal is to take a Shopify store from \$ 0 to \$ 100,000 in sales.

**Q:** How often will updates be posted?
- **A:** Updates will now be posted every few days or a couple of times a week instead of daily.

**Q:** What ad strategy adjustments were made?
- **A:** Several campaigns were introduced, including bid adjustments, "Wide Open" campaigns, and a CBO strategy.

**Q:** How do you contact the secret supplier?
- **A:** Send a message on Instagram at Ley Bren and DM "supplier."

**Q:** What was the total profit on day two?
- **A:** The total profit was \$ 4 after expenses.

**Q:** What changes are being made to improve performance?
- **A:** Adjusting ad bids, creating different campaign types, and tweaking the product offer.

This is an ONGOING dropshipping challenge that will not end until I generate $100,000 in Shopify sales. This will be the ONLY dropshipping series you will EVER need to watch in order to get started. I am revealing all the secrets and strategies during this

Zero to $100,000 Dropshipping Challenge (Part 5)

zero-to-100-000-dropshipping-challenge-part-5

## Zaya Perysian: A Black Trans Woman Using TikTok to Destigmatize Trans Lives

Zaya Perysian (@zayaperysian) is a Black trans woman who uses TikTok to create educational videos that aim to destigmatize the lives of trans women. She openly shares her personal journey of transitioning, highlighting the challenges she faces and inspiring her community along the way.

Being part of the LGBTQ+ community means a lot to Zaya. She sees it as a symbol of progress and is grateful for the trailblazers who paved the way for her to live openly and share her lifestyle on social media. She acknowledges the contributions of Black and brown queer individuals in shaping the LGBTQ+ community and feels a responsibility to carry their legacy while living her truth.

Zaya was inspired to start her journey on TikTok because she noticed a lack of people sharing their complete trans journey on the platform. She wanted to be transparent and show the reality of what transitioning entails, in order to inspire and educate others. By sharing her experiences, she hopes to break down stigmas and stereotypes surrounding trans women.

The presence of this kind of content on TikTok is important because it helps combat ignorance and misconceptions about trans people. Zaya believes that when people see someone like her who defies stereotypes, it humanizes the trans experience and promotes understanding and acceptance.

The TikTok community has been a source of inspiration for Zaya. She has come across countless individuals who have positively impacted her through their content. TikTok has encouraged her to be more authentic, unapologetic, and true to herself.

One of Zaya's favorite TikTok videos showcases her recovery process after undergoing gender-confirming surgeries. She takes pride in sharing this part of her journey as it educates others about the realities of transitioning. The video also highlights her strength and the steps she has taken to feel validated in her identity. The positive feedback she receives from viewers who find the video educational brings her joy.

Outside of TikTok, Zaya is passionate about educating people on trans issues. She also enjoys traveling, exploring spirituality, engaging in art, acting, and helping trans youth in need.

Zaya Perysian is a Black trans woman who uses TikTok to create educational videos that aim to destigmatize the lives of trans women. She openly shares her personal journey of transitioning, highlighting the challenges she faces and inspiring her community along the way. Zaya acknowledges the contributions of Black and brown queer individuals in shaping the LGBTQ+ community and feels a responsibility to carry their legacy while living her truth. Through her content, she hopes to break down stigmas and stereotypes surrounding trans women and promote understanding and acceptance.

Zaya Perysian: A Black Trans Woman Using TikTok to Destigmatize Trans Lives

creator-spotlight-series-zayaperysian