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TikTok Shop is transforming consumer behavior on a global scale by combining entertainment and commerce. It offers a user-generated content model, making shopping fun, engaging, and interactive. The platform has democratized businesses worldwide, giving small businesses and startups the opportunity to shine. TikTok Shop also benefits brands with its sophisticated algorithm and targeting capabilities. Overall, TikTok Shop is revolutionizing social commerce by introducing a new era of entertainment and e-commerce.