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Zambeel Academy - 1 week Crash Course - Ahmad Mani on Tiktok ads and product hunting

Introduction

Introduction

Ahmad Mani begins by emphasizing the importance of analyzing the product before diving into the marketing strategies. The session kicks off with a focus on product hunting, specifically through TikTok Creative Center.

Getting Started with TikTok Creative Center

Step-by-Step Guide

  1. Login Process:

    • For those not logged in, Ahmad explains the process of logging into TikTok Creative Center. If you do not have an account, he suggests creating one immediately.

  2. Navigating the Creative Center:

    • Ahmad points to logging in and going to the Top Ads Dashboard to begin the product hunting process. He emphasizes the importance of selecting top-performing products for analysis.

  3. Comparative Analysis:

    • Compare products found on platforms like Zambeel with those on TikTok Creative Center.
    • Analyze the products' statistics, find their creative ads, and then plan to run ads.

  4. Extensions and Tools:

    • Ahmad advises installing two extensions: Video Downloader Plus and O Video Downloader for downloading TikTok videos without watermarks.

Product Analysis Example

Scenario

  1. Popcorn Maker Example:

    • Ahmad selects a mini popcorn machine to demonstrate the process.
    • He discusses the importance of selecting appealing and desirable products.

  2. Competitor Insights:

    • Understand competitor pricing and strategies by comparing the same products on different platforms like Jabeel.

  3. Video Download and Advertisement:

    • Download competitor’s videos using the provided extensions.
    • Modify the video to highlight key moments that drive engagement and conversions.

Utilizing Keywords and Searches

  1. Finding Trendy Products:

    • Use TikTok Creative Center’s Trendy Searches section to find in-demand products across different regions.
    • Ahmad stresses the importance of using specific keywords such as “free delivery” or “cash on delivery” for better targeting.

  2. Creative Insight and Keyword Analysis:

    • Ahmad points out that you can analyze which keywords are performing well and how to target them for better ad performance.

Performance Analytics and Audience Insights

Strategies for Effective Targeting

  1. Performance and Audience Insights:

    • Use TikTok Creative Center for detailed performance analytics.
    • Identify the right age groups and demographics to target specific products.

  2. Interest Targeting:

    • Utilize relevant interests to target the correct audience segments. Ahmad emphasizes targeting interests that align with the product’s nature for optimal performance.

Recap and Final Thoughts

Summary of Key Points

  1. Product Hunting and Analysis:

    • Start by finding the right product through comparative analysis on TikTok Creative Center.
    • Ensure minimal competition on selected products by analyzing competitors’ creatives and pricing.

  2. Keyword Utilization:

    • Apply trending keywords to make your product listings more visible and engaging.
    • Focus on high-performing keywords relevant to your products’ categories.

  3. Performance Analytics:

    • Regularly analyze performance and adjust your strategies accordingly.
    • Use age-specific targeting and relevant interests to fine-tune your ad campaigns for better conversion rates.

Conclusion

Ahmad Mani concludes the session by summarizing the key steps in product hunting and the initial phases of setting up ad campaigns on TikTok. He promises a deep dive into ad creation and campaign management in the next session.

Keywords

  • TikTok Creative Center
  • Product Hunting
  • Zambeel
  • Top Ads Dashboard
  • Video Downloader Plus
  • O Video Downloader
  • Comparative Analysis
  • Trendy Searches
  • Performance Analytics
  • Audience Insights
  • Interest Targeting

FAQ

  1. What is the first step in product hunting according to Ahmad Mani?

    • The first step is to log into TikTok Creative Center and go to the Top Ads Dashboard to analyze top-performing products.

  2. What tools does Ahmad suggest for downloading TikTok videos?

    • Ahmad suggests using Video Downloader Plus and O Video Downloader to download videos without watermarks.

  3. How important are keywords in product hunting and advertising?

    • Keywords are crucial as they help in making product listings more visible and engaging to the target audience.

  4. What product did Ahmad use as an example for analysis?

    • He used a mini popcorn machine to demonstrate the product analysis process.

  5. How can you utilize performance analytics for better targeting?

    • Use TikTok Creative Center's performance analytics to identify age groups and demographics that are most likely to convert, and adjust your campaigns accordingly.

  6. What should you focus on while selecting products for marketing?

    • Choose products that are appealing, desirable, and have minimal competition to maximize your margins.

  7. What is a crucial demographic for targeting hair care products?

    • The key demographic includes age groups from 25 to 44, as they form the largest share of the market for hair care products.

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