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Facebook Ads Training 2025 | Business Manager & Assets Creation - Episode # 06 | Malik Rashid

Introduction

In this session of our ongoing Facebook Ads training series, we will focus on the essential concepts of Business Manager, which serves as your centralized hub for managing advertising assets on Facebook. This session is tailored for beginners and is conducted live to foster a more interactive learning experience.

Introduction to Business Manager

Business Manager is essentially your main umbrella for managing various digital advertising assets. Think of it as the parent organization overseeing subsidiary companies, where each subsidiary represents different businesses, ad accounts, pages, and audience segments. The creation of an effective Business Manager setup is critical for ensuring smooth operations in digital advertising endeavors.

Creating Your Business Manager

To get started, we walk through the straightforward procedure of setting up your Business Manager:

  1. Access the Business Manager Creation Page: Visit business.facebook.com/overview to begin the setup process.
  2. Fill in Details: You will be required to input the business name, your name, and your email address.
  3. Verify Your Email: Facebook will send a verification email; confirm your email to proceed.
  4. Account Features: Once verified, you’ll have access to features like account management, pages, media libraries, product catalogs, and more.

User Management

Business Manager allows you to add and manage users, providing flexibility to work with team members or partners. Here’s how it breaks down:

  • Add Users: You can efficiently add users with specific roles and permissions.
  • Partners: Providing access to clients or partners streamlines collaborative efforts.
  • Security: Remember to set up two-factor authentication and assign trusted administrators to maintain the security of the Business Manager.

Setting Up Ads Manager

Creating an Ads Manager account is a crucial next step:

  1. Navigate to Accounts: Inside Business Manager, head to the Accounts section to create a new ad account. Assign a name, time zone, and currency.
  2. Payment Method: You need to add a payment method before starting your advertising campaigns.

Page and Instagram Account Creation

In addition to setting up an ad account, creating a Facebook page and linking an Instagram account is also essential.

  • Create Page: You can create a Facebook page directly within Business Manager, populate it with details such as name, description, and business category.
  • Instagram Account: Engage your audience further by linking or creating an Instagram account.

Additional Features

Some more critical components of Business Manager include:

  • Catalogs: Sync your catalogs from platforms like Shopify and WooCommerce.
  • Event Tracking: Set up data sets and pixels to accurately track user interactions on your website.
  • Custom Conversions: Implement custom events that will help improve ad targeting.

Conclusion

This foundational session focused on creating a Business Manager and understanding the necessary components for effective advertising campaigns on Facebook. In our next session, we will explore how to integrate pixels and set up custom events.

Keywords

Facebook Ads, Business Manager, Ad Manager, Users Management, Advertising Assets, Instagram Account, Media Library, Event Tracking, Custom Conversions, Ads Manager.

FAQ

Q1: What is the purpose of Business Manager?
A1: Business Manager is a centralized platform for managing various Facebook marketing assets including ad accounts, pages, and user permissions.

Q2: How do I create an ad account within Business Manager?
A2: Navigate to the Accounts section within Business Manager, then follow the prompts to create a new ad account based on your business details.

Q3: Why is two-factor authentication important?
A3: It adds an extra layer of security, ensuring that only authorized users can access and manage your Business Manager assets.

Q4: What do I need to set up before launching ads?
A4: You need to have a Business Manager, an ad account, a Facebook page, and potentially an Instagram account linked to ensure a seamless advertising experience.

Q5: How can I track user behavior on my website in relation to ads?
A5: By creating and integrating a pixel or data set into your website, you can track and analyze user interactions effectively.

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