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Why You CAN’T Go Viral for Your Dropshipping Products (TikTok Organic)

Introduction

In this article, we'll explore why many people struggle to create viral TikTok videos for their dropshipping products. Contrary to popular belief, going viral isn't about luck; it's a skill that can be mastered through consistent effort and learning. Here, we'll break down both successful and unsuccessful TikTok content, providing valuable insights to help you improve your craft.

The Skill of Going Viral

Going viral is a skill, one that can generate significant revenue if you invest time in mastering it. The key is to put in the "reps" — continuous effort and self-evaluation. My first dropshipping sale came after four months of trial and error. The turning point was when I began analyzing my own videos like a viewer. Would I watch this? What made other videos successful? Once you understand these elements, you can practically go viral on command.

Product is Priority

Your product is the cornerstone of your marketing effort. An intrinsically viral product will naturally attract attention, making your job easier. Let's look at an example: a superhero mask that went viral simply because of its unique and eye-catching design, without any need for an elaborate video concept.

Case Studies of Viral Products

Superhero Mask

  • Hook: Short, in German, but irrelevant as the product's visual appeal carried the video.
  • Outcome: Went viral because it was a unique product that viewers found fascinating.

City Name Question Mark

  • Hook: "City name?" followed by showcasing an unusual product.
  • Outcome: Got 27 million views because the product was intrinsically viral.

Successful Video Elements

Example 1: Beach Day Idea

  • Views: 8 million
  • Target Audience: Females
  • Key Elements:
    • Aesthetic appeal
    • Optimized for the female demographic
    • Hook: "Beach Day Idea" with emojis
    • Matched the visual vibe with the audio

Example 2: Pink Box for Stoner Girls

  • Views: 7 million
  • Target Audience: Female stoners
  • Key Elements:
    • Organic content
    • Relatable and appropriate audio
    • Simple and effective hook

Examples of Ineffective Videos

Example 1: Mini Projector

  • Issues:
    • Too salesy
    • Unnatural and forced
    • Failed to create organic content
    • Should aim for native and natural TikTok content

Example 2: Z Screw Hidden in Highlighter

  • Issues:
    • Poor product choice
    • Bad lighting
    • Inconsistent context
    • Misleading hook

The Importance of Consistent Content

Recreating viral videos with consistent elements is key. Find a concept that works and replicate it while making minor tweaks, such as changing backgrounds. Here’s an example of an account doing just that with a product targeting alcoholics. Each video has similar hooks, sounds, and movements but different backgrounds, making them consistently viral.

Final Thoughts

Going viral is a skill honed through repetition and continuous learning. Keep testing new products and creating videos, and you'll improve over time. If you're serious about mastering viral content, consider joining the BSM Discord community, where you can find additional resources and support.

Keywords

  • Viral content
  • Dropshipping
  • TikTok marketing
  • Product selection
  • Content strategy

FAQ

Q: What is the most critical factor in creating viral TikTok videos for dropshipping products?
A: The product itself. An intrinsically viral product simplifies the process of going viral.

Q: How can I analyze why my video didn’t go viral?
A: Look at your videos from the perspective of a viewer. Ask yourself if you would watch it and consider what elements are missing.

Q: How many times should I recreate a viral video concept?
A: As many times as it continues to work. Consistency and minor tweaks can keep the content fresh and viral.

Q: How do I find out what my target audience likes?
A: Optimize your TikTok feed for your target demographic and study the trends, fonts, and emojis that resonate with them.

Q: What makes a video “organic” according to TikTok standards?
A: Organic content feels native to the platform, isn’t overly salesy, and features relatable and natural elements like appropriate audio and simple hooks.

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