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What's New in Social Media Marketing Right Now October 2024
Introduction
Social media in October 2024 has seen numerous updates and changes across various platforms, from Instagram’s enhancements for teen safety to TikTok's new features aimed at advertisers. Let's dive into the most significant updates from this month.
Instagram Updates
Instagram has announced its most significant effort yet to protect younger users on its platform. The new Teen account settings will automatically set accounts for users under 18 to private and impose the strictest messaging settings. Teens will only be able to communicate with those they are already connected to, limiting unsolicited messages from unknown users. Additionally, restrictions on tagging and mentioning teenagers will also come into effect. These changes will be rolled out to users in the US, UK, Canada, and Australia within the next 60 days, with plans for further international release.
Instagram has also launched a signature sound for its app to distinguish its content more effectively. This feature aims to emulate TikTok’s approach, allowing them to claim their position in the crowded short-form vertical video space.
On another note, Facebook has announced that it has paid content creators $ 2 billion this year, which pales in comparison to YouTube’s $ 70 billion over the past three years. Nonetheless, Facebook will be inviting 1 million creators to join a beta for their Content Monetization Hub soon.
Threads Developments
Threads has lengthened its post edit window to 15 minutes, responding to user requests for more editing time. Meta has acquired the domain threads.com, which will soon replace the previously used threads.net.
However, some users are expressing dissatisfaction with Threads' prioritization of 'rage bait' content, aiming to engage audiences with thought-provoking questions that divide opinions. Reports indicate that diverts from the spirit of communal dialogue could ruin Threads’ culture.
Despite the rage bait concerns, Threads continues to rank well among downloaded apps, placing second on iOS apps behind TikTok and eight on Google Play.
X (formerly Twitter)
On X, significant changes are coming to the block feature. Public posts will soon be visible to accounts that users have blocked, while these blocked accounts won’t be able to engage. This change has raised some concerns about privacy and stalking.
X is also focusing on video content, with plans to roll out a new TV app for streaming on platforms like Amazon Fire and Google TV, although its content strategy remains unclear.
TikTok Innovations
TikTok is rolling out a new delete and re-edit feature that allows users to remove a video while retaining their edits if they wish to repost it. Additionally, TikTok has introduced search ads, targeting high-intent audiences who prefer video for product research.
In a proactive move, TikTok has removed several Russian State media accounts to curb potential influence operations in light of the upcoming U.S. elections.
LinkedIn Changes
LinkedIn has discontinued its Top Voices badges, a short-lived feature designed to recognize thought leaders on the platform. Furthermore, LinkedIn is now training AI with user data, making it crucial for users to know how to opt out of sharing for privacy reasons.
YouTube Updates
YouTube is testing a beneficial new feature that enables creators to edit out rule-breaking elements in their videos. This change would allow creators to fix mistakes without losing their audience or erasing their content entirely.
Keywords
- Teen account settings
- Signature sound
- Content monetization
- Threads
- Rage bait
- X (Twitter)
- Block feature
- TikTok
- Search ads
- Top Voices badges
- YouTube
FAQ
What are Instagram's new Teen account settings?
Instagram is introducing enhanced privacy settings for teen users, including automatic private accounts and strict messaging controls.
How much has Facebook paid to content creators?
Facebook has paid content creators $ 2 billion this year, significantly less than YouTube's $ 70 billion over the last three years.
What new feature is Threads introducing?
Threads has increased its post edit window to 15 minutes and acquired the domain threads.com.
What is changing on X (Twitter) regarding blocked accounts?
Blocked accounts will soon be able to view public posts, raising concerns about privacy.
What new advertising feature has TikTok introduced?
TikTok has launched search ads, allowing advertisers to target high-intent audiences effectively.
What is LinkedIn doing with user data?
LinkedIn is now using user data to train its AI systems but allows users to opt out of sharing their data.
What is the new feature being tested on YouTube?
YouTube is testing a feature that allows creators to edit out offensive content from previously uploaded videos.