Video Marketing Strategy: Create Ads for Instagram and TikTok - Course by Canvas+Co

Introduction

In the digital age, video content has emerged as the ultimate form of storytelling, enabling businesses to communicate in more relatable ways. Hi, we are Carly Potock and Charlene Tassoneri, former global heads of creative products and partnerships at Google, now co-founders of Canvas and Co. With our expertise in video marketing, we assist brands in building effective strategies that drive customer acquisition across various online platforms.

Course Overview

In this Domestika course, we will share our insights and techniques for creating compelling video ads using just your mobile phone. Today’s smartphones make it easier than ever to produce and consume content. With the right combination of organic and paid strategies, we can reach our desired audiences effectively.

Understanding Your Audience

At the heart of any successful video campaign lies the understanding of why people pay attention to certain things over others. To begin this journey, we need to ask ourselves:

Who is our target audience?
What is the desired action we want them to take?
Where can we effectively reach them?

Knowing your audience and defining clear goals will guide the creation process, enabling your brand to craft messages that resonate.

Crafting a Vision

An important step in the process is formulating a clear vision regarding the style and message of the video. We will explore various common types of videos that can be used to connect with your audience. Following this, we will guide you through creating a storyboard designed for any business scenario.

Filming Techniques

Once the storyboard is ready, it’s time to start filming. We’ll demonstrate how to shoot two different styles of video: a selfie-style ad, which feels personal and engaging, and a product-style ad, which focuses on showcasing what you wish to promote.

Editing Your Content

After capturing your footage, we'll take you through the process of adding music and text using video editing software. This step is crucial in enhancing your video’s appeal and ensuring it communicates your message effectively.

Promotion Strategies

The final part of the course will cover effective ways to promote your content, propelling your business growth on platforms like Instagram and TikTok. By the end of this course, you will have a polished 15-second video ad, ready to take the digital stage.

Conclusion

Creating video content may seem daunting, but with the right tools and strategies, it is accessible to all. The key takeaway is to craft content that you would genuinely love to watch yourself. Let’s get started and make something amazing together!

Keywords

Video Marketing
Instagram
TikTok
Canvas and Co
Storytelling
Audience Engagement
Video Ads
Mobile Filming
Video Editing
Promotion Strategies

FAQ

Q1: What is the focus of the course?
A1: The course focuses on creating video marketing strategies for Instagram and TikTok, teaching participants how to produce video ads using just a mobile phone.

Q2: Who are the instructors?
A2: The course is led by Carly Potock and Charlene Tassoneri, who have extensive experience as the former global heads of creative products and partnerships at Google.

Q3: What will I learn in this course?
A3: You will learn how to identify your audience, create engaging video content, shoot different styles of videos, edit them effectively, and promote your work to reach new customers.

Q4: Do I need prior experience in video production?
A4: No prior experience is needed. The course is designed for anyone looking to enhance their video marketing skills, regardless of their background.

Q5: Will I have a finished product by the end of the course?
A5: Yes, by the end of the course, you will have a complete 15-second video ad ready to be shared on social media platforms.