Use This Tactic To Boost Your Ad Success

Introduction

In the ever-evolving world of digital marketing, finding innovative strategies to reach and engage potential customers is crucial. One tactic that's gaining traction is running ads through influencers' Facebook ad accounts, rather than solely relying on your own brand's Facebook ad manager. This approach can be highly effective for a number of reasons.

Why Influencer Ad Accounts?

When ads are run through influencers' accounts, your brand can be exposed to a new and diverse audience. Unlike traditional brand advertising, people typically find it easier to trust recommendations from individuals they admire or follow, compared to corporate brands. An excellent example that illustrates this tactic in action is when I first saw an ad on Kendall Jenner's account. At first glance, it was unclear that it was an advertisement for Aloe, as it was presented authentically through an influencer's lens. This is crucial because ads that resonate are more likely to catch attention.

How It Works

There are two primary ways to harness this tactic:

Directly Utilizing Influencers' Ad Accounts: Collaborate with influencers by having them run ads using their Facebook ad accounts. This allows your product or brand to be directly integrated into the influencer’s content.
Facebook’s Collaborative Ad Feature: This option enables you to partner with influencers by showing both your brand and the influencer as sponsors of the ad. This method combines the credibility of the influencer with your brand's visibility, effectively reaching a broader audience.

Overall, whether you opt to have an influencer manage the ad on their account or use the collaborative feature, both strategies can significantly enhance your advertising campaign's success by leveraging the trust and connection influencers have with their audience.

Keywords

Influencer Marketing
Facebook Ads
Collaborative Advertising
Brand Trust
Audience Engagement

FAQ

Q: What are the benefits of running ads through influencers?

A: Running ads through influencers exposes your brand to new audiences and increases trust, as people tend to trust recommendations from individuals more than corporate brands.

Q: How can I collaborate with influencers for ads on Facebook?

A: You can either ask influencers to run ads directly through their accounts or utilize Facebook's collaborative ad feature that allows both you and the influencer to be listed as sponsors.

Q: Can this tactic work for any type of brand?

A: Yes, this tactic can benefit various brands, especially those looking to enhance trust and engagement with potential customers through relatable endorsements.

Q: Is it effective to use well-known influencers only?

A: While well-known influencers can provide significant visibility, micro-influencers (those with smaller but highly engaged audiences) can often yield better engagement rates and trust.