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(Updated 2025) Manually Setup TikTok Pixel With Shopify - Hamid | E-Commerce

Introduction

Introduction

In this guide, we will walk through the process of manually setting up the TikTok Pixel for your Shopify store. The TikTok Pixel is a crucial tool for tracking user interactions on your website, which helps in optimizing your advertising campaigns. Follow the steps below carefully to ensure a successful integration.

Step-by-Step Guide

Step 1: Create TikTok Pixel

  1. Access TikTok Ads Manager: First, ensure you have a verified agency account on TikTok Ads Manager. Log in to your account.
  2. Navigate to Data Source: Click on "Connect Data Source." Choose "Web" and proceed by clicking "Next."
  3. Enter Store URL: Copy your Shopify store link (e.g., paknova.store) by navigating to your store front, then paste it into the URL field.
  4. Select Manual Setup: When prompted with integration options, select "Manual Setup" instead of "Partner Integration." This ensures a 100% completion rate.
  5. Choose Pixel Type: Select the recommended TikTok Pixel Plus Event API and copy the provided code, which needs to be placed in your website's HTML header.

Step 2: Add Pixel Code to Shopify

  1. Edit Theme Liquid: From your Shopify admin, go to "Online Store," then "Themes." Click on the three dots next to your theme and select "Edit Code."
  2. Locate theme.liquid: Find the theme.liquid file in your theme's code structure.
  3. Insert Pixel Code: Paste the TikTok Pixel code between the opening <head> and closing </head> tags.
  4. Save Changes: Click "Save" to store your modifications.

Step 3: Enable Advanced Matching

  1. Automatic Matching: Enable the automatic advanced matching option as recommended.
  2. Setup Events: Navigate to the event setup section where you will configure events such as "Complete Payment" and "Add to Cart."

Step 4: Test Your Pixel Integration

  1. Event Builder: Use the Event Builder by clicking on "All Events." Configure events based on the actions users take (e.g., completing a purchase).
  2. Test Events: Use the TikTok Pixel Helper browser extension to check if your pixel is firing correctly.
  3. Create Test Orders: To verify if everything is functioning, place test orders on your store to see if the events are being recorded accurately.

Conclusion

If all steps are followed correctly, your TikTok Pixel should be successfully integrated with your Shopify store. If issues persist, ensure your TikTok account is verified and check the pixel installation one more time.

Keyword

  • TikTok Pixel
  • Shopify Integration
  • E-Commerce
  • Manual Setup
  • Event Tracking
  • Pixel Helper
  • Advanced Matching
  • Create Events
  • Test Orders
  • Data Source

FAQ

What is TikTok Pixel?

The TikTok Pixel is a piece of code that tracks user interactions on your website, helping advertisers measure the effectiveness of their campaigns.

How do I access my Shopify theme code?

From your Shopify admin, navigate to "Online Store," click on "Themes," find your theme, and click the three dots to access "Edit Code."

Why should I use manual setup instead of partner integration?

Manual setup offers a guaranteed completion rate for the pixel integration, avoiding potential issues with automatic partner integration.

How can I test if my TikTok Pixel is working?

You can use the TikTok Pixel Helper extension to check if your pixel is firing correctly, along with placing test orders on your site.

What should I do if my events are not showing in TikTok?

If events are not visible, ensure your pixel code is correctly installed, place test orders, and monitor the events through the TikTok Ads Manager.

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