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TUTORIAL CONTENT CREATOR MARKETPLACE TikTok

TUTORIAL CONTENT CREATOR MARKETPLACE TikTok

In this tutorial, we will explore the Content Creator side of TikTok's Marketplace. What happens when a company sends an offer to a Content Creator? To illustrate this process, I decided to switch to a business account, become a Creator, and connect to the Creator Marketplace to send myself an offer by creating a campaign. Here's what unfolded:

Step-by-Step Walkthrough

  1. Log in to TikTok:

    • Open your TikTok app.
    • Lower the volume to ensure you can follow along undistracted.
    • Check for any notifications.

  2. Notification Check:

    • A notification from Alessio Atria indicates a collaboration request.
    • Click on the notification to reveal the details.
    • The invitation specifies that a response is needed within seven days, otherwise it will expire.

  3. Review the Offer:

    • Click on the invitation to read the full offer details.
    • The offer is for a branded video priced at 50 euros.
    • The task requires creating and posting a video on your profile, including the brand’s brief.

  4. Authorization for Adverts:

    • The offer requires you also request authorization for adverts.
    • This means the brand can promote the video through paid advertising campaigns.

  5. Evaluate and Respond:

    • The final steps involve uploading a draft video by the specified date (13-22) and then publishing it on the 19th.
    • Click "I'm interested" if you want to proceed, and arrange the offline payment via PayPal, bank transfer, etc.
    • Accept the proposal.

  6. Upload Process:

    • Review and upload the video within the allotted time (08 hours).
    • TikTok will conduct a platform review to ensure compliance with the guidelines.
    • The brand will also review the content to guarantee it meets their standards.

  7. Review and Visibility:

    • The uploaded video remains hidden from the public during the review period.
    • Both TikTok and the brand must approve the video.
    • If the video fails to meet the brand's criteria, they will request revisions.

Keywords

  • Content Creator
  • Creator Marketplace
  • TikTok
  • Business Account
  • Campaign
  • Notification
  • Collaboration
  • Branded Video
  • Authorization for Adverts
  • Offline Payment
  • Upload Process
  • Review Period

FAQ

Q1: How do I receive collaboration offers on TikTok? A: By switching to a Creator or business account and connecting to the Creator Marketplace, companies can send you collaboration offers.

Q2: What should I do upon receiving a collaboration offer? A: Review the details of the offer, including the requirements and compensation. You can choose to accept or decline the offer.

Q3: How is payment handled for these offers? A: Payments for collaboration offers are typically handled offline through arrangements like PayPal or bank transfers.

Q4: What happens after I upload the required video? A: The video undergoes a review by TikTok and the brand to ensure it complies with guidelines and meets the brand’s standards.

Q5: Can the video be visible to the public during this review period? A: No, the video remains hidden from the public until both TikTok and the brand have approved it.

Q6: What if the brand does not approve my video? A: The brand will provide feedback, and you may need to revise and re-upload your video to meet their requirements.

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