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TikTok’s strength is its "budol" effect
Introduction
In January 2023, we officially joined the TikTok Shop, marking the start of our journey on this dynamic platform. By June 2023, we hosted our first live stream event, which turned out to be a game-changer for our engagement with customers. One of the standout features of TikTok is its interactive nature. The platform allows users to ask questions in real-time, creating a friendly and engaging atmosphere similar to chatting with a friend. For example, when viewers inquire, "Can you show me this?" or "What about that?", it transforms the shopping experience into a more personal one.
This phenomenon is what I refer to as the "budol" effect. TikTok harnesses this power through immediate interaction and the urgency generated by time-sensitive deals. Users are drawn to the plethora of discount offers, free shipping, and additional vouchers, which encourage them to make quick purchasing decisions. The latest trends are always at our fingertips, ensuring we feel like every purchase provides true value for money. TikTok has effectively created an environment where consumers feel motivated to buy right now because of the appealing deals and popular items.
From my observations of the TikTok market, there's a notable demand for our product tops, including butter cookies and skyf flakes, but the undeniable bestseller remains Lucky Me noodles. Since we started, sales have skyrocketed, with an impressive tenfold increase from January 2023 to the present. Remarkably, this trend continues to grow month after month, solidifying TikTok’s impact on our sales strategy.
Keyword
- TikTok Shop
- Live stream event
- Interaction
- Budol effect
- Urgency
- Discounts
- Free shipping
- Vouchers
- Trends
- Value for money
- Lucky Me noodles
FAQ
Q: What is TikTok's "budol" effect?
A: The "budol" effect refers to the interactive shopping experience on TikTok that encourages users to make quick purchases through real-time engagement and appealing deals.
Q: When did you join TikTok Shop?
A: We officially joined the TikTok Shop in January 2023.
Q: How has sales been since you started on TikTok?
A: Sales for our Lucky Me noodles have grown ten times since January 2023, with a consistent month-on-month increase.
Q: What types of products do you sell on TikTok?
A: We sell various topped products, including butter cookies and skyf flakes, but our bestseller is Lucky Me noodles.
Q: What makes TikTok different from other shopping platforms?
A: TikTok stands out due to its interactive nature that allows consumers to ask questions and receive immediate feedback, making the shopping experience feel personal and engaging.