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TikTok’s Algorithm Changed! ? The FASTEST Way To Grow on TikTok in 2024

TikTok’s Algorithm Changed?! ? The FASTEST Way To Grow on TikTok in 2024

TikTok’s algorithm has undergone significant changes that you need to adapt to if you want to continue growing your follower base and monetizing your content. This article will discuss these changes in detail, including the types of content you should create, the descriptions you should write, and additional tips to maximize your reach.

Embracing TikTok's Latest Features

Landscape Videos: TikTok is pushing landscape videos to compete with YouTube. If you haven't received a notification to opt into this feature, submit a support ticket to TikTok. Creating landscape content can revitalize your dead account or catapult a new one into growth because TikTok is boosting posts that utilize this format.

Long-Form Content: TikTok is edging closer to what YouTube does by prioritizing long-form content. Creator examples show that videos over one minute, especially those edited within the TikTok app, are seeing significant reach.

Strategically Using Keywords in Descriptions

TikTok shows your content to a small initial audience to gauge interest. If you’re not seeing enough engagement, it could be because you're not using the right keywords. Here’s how to optimize:

  • Description: Incorporate one to two focused keywords.
  • Text in Video: Display these keywords on the screen within the first 15 seconds.
  • Voiceover: Mention these keywords early in the video.

Creating a Landing Page to Capture Followers

Given TikTok's changing algorithm, it's crucial to have a way to reach your audience outside of TikTok. Use a landing page to collect email addresses or phone numbers. Tools like HubSpot’s Campaign Assistant can create these landing pages swiftly for you, as well as help with Google ads, Facebook ads, LinkedIn ads, and soon, Instagram ads.

Editing Strategies

TikTok wants authentic content, so avoid using professional editing software. Instead:

  • Edit within the TikTok app: Use green screen features, effects, and sounds available in the app.
  • Use psychological hooks: Text in the first 3 seconds, frequent clip changes, and props can keep your audience engaged and boost your view duration.

Balancing Quality and Quantity

Posting frequency has changed. While you used to be able to post multiple times a day, TikTok now flags accounts posting excessively. Aim for balanced posting—focus on quality posts rather than sheer quantity. Create multiple posts daily but only publish the best ones to boost engagement and trust from the algorithm.

Keywords

Keywords:

  • TikTok algorithm change
  • Landscape videos
  • Long-form content
  • Editing strategies
  • Keywords in descriptions
  • Landing page
  • Authentic content
  • Posting frequency

FAQs

FAQ:

Q1: How can I opt into TikTok's landscape video feature? A1: Submit a support ticket to TikTok and express your interest in opting into the landscape video feature.

Q2: Why is long-form content important on TikTok? A2: Long-form content is prioritized because it allows creators to monetize their content better, and TikTok wants to keep up with YouTube in this regard.

Q3: Where should I put keywords in my TikTok videos? A3: Keywords should be in the description, within the first 15 seconds of on-screen text, and mentioned in the voiceover early in the video.

Q4: Why should I use TikTok’s editing tools instead of professional software? A4: TikTok favors authentic, in-app edited content which appears more genuine and less like traditional marketing.

Q5: How often should I post on TikTok now? A5: Avoid posting more than three times a day. Focus on quality over quantity by posting the best out of multiple created daily videos.

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