How to grow on TikTok in 2025 (New Algorithm)

Introduction

As the digital world evolves, so too do the platforms that shape our online experiences. TikTok, once known for quick lip-syncing clips, has seen significant shifts in user engagement and algorithmic structure. As we march towards 2025, understanding TikTok's new algorithm is essential for content creators and marketers aiming to thrive on this ever-changing platform. Here are some insights on how to adapt and grow your presence on TikTok in the coming years.

Embrace Long-Form Content

In recent years, TikTok has increased its focus on longer videos, moving from the original short clips to accommodating videos of up to 10 minutes. The platform encourages content that offers depth, aiming to compete with YouTube. To optimize your reach, consider crafting videos that are between 60 seconds and 3 minutes long. This adjustment aligns with TikTok's current algorithm preferences, which prioritize deeper, more engaging content over quick snippets.

Foster Personality and Connection

Gone are the days when creators could solely rely on viral quick clips to gain followers. TikTok’s current landscape emphasizes the importance of personality, emotion, and connection with the audience. Building a loyal following requires creators to be relatable and engaging. Whether through personal stories or educational content, your videos should resonate with viewers on a deeper level. To enhance audience engagement, remember the “Three E's of Marketing”: Emotion, Education, and Entertainment. Incorporating these elements into your content can significantly boost viewer retention and encourage a loyal following.

Create Shareable Content

One of the pivotal aspects of TikTok’s algorithm is its emphasis on shares. While likes and comments are valuable, shares effectively indicate to the algorithm that your content is meaningful. Crafting sharable content can substantially increase your video's chances of going viral. For instance, if you're a beauty creator, consider sharing time-saving hacks or makeup tips that viewers would want to share with friends. Similarly, educational content – even from niche areas like law – can provide valuable insights that viewers might find worth sharing with others.

Conclusion

Successfully navigating the new TikTok algorithm in 2025 hinges on adapting to its preference for longer, more engaging content that encourages sharing. Creators should prioritize connection and emotion, making their content not just entertaining but also meaningful to their audience. By incorporating these strategies into your content creation, you’ll enhance your visibility on TikTok and grow your audience.

Keywords

TikTok, algorithm changes, social media strategy, long-form content, engagement, shares, creators, brand identity, emotional connection, marketing strategies.

FAQ

1. What are the main changes to the TikTok algorithm in 2025?
The TikTok algorithm is shifting its focus from short-form content to favor longer videos, valuing engagement through shares and fostering personal connections with the audience.

2. How long should my videos be on TikTok?
For optimal reach, aim for video lengths between 60 seconds and 3 minutes in order to align with TikTok's current prioritization of content.

3. What type of content performs best on TikTok now?
Content that combines emotion, education, or entertainment and is easily shareable tends to perform best under the new algorithm.

4. How can I increase my visibility on TikTok?
Focus on creating deeper, engaging content that encourages audience interaction and sharing to increase your visibility and follower count.

5. What are the “Three E's of Marketing”?
The Three E’s are Emotion, Education, and Entertainment. Incorporating these elements into your content can help build a loyal audience eager to engage with your videos.