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TikTok Music Promotion | How To Get Your Music Viral In 24 Hours
Introduction
Introduction
Get your music heard by millions using TikTok! With over 700 million monthly active users, TikTok has the power to make any track a viral hit within as little as 24 hours. It has created hits such as "Old Town Road" by Lil Nas X and, more recently, "Blinding Lights" by The Weeknd. Whether you're an unheard-of artist or a well-known name, TikTok can make your track go viral overnight.
In this article, we will outline two straightforward strategies for getting your music on TikTok and making it go viral. One strategy is tailored for those who are happy to create content, and the other is for those who prefer not to create content themselves. Both are effective, and we've executed them successfully. Let's dive in!
Step 1: Ensure Your Music is on TikTok
Before anything else, ensure that your music is available on TikTok. Many distributors like DistroKid and Ditto offer TikTok distribution as part of their services. Check with your distributor via email or call to confirm that your track is on the platform. This is crucial because users need to be able to find and use your audio, which should display your track title and name prominently.
Strategy 1: Creating Content
Setting Up
- Create a TikTok Account: Download the app and spend some time understanding the platform.
- Populate with Content: Create content that fits your style and target audience. For example, if your music appeals to the LGBTQ community, create content that resonates with that audience.
Building Momentum
- Consistent Theme: Stick to a theme that aligns with your music. This will help build an audience who is genuinely interested in your content.
- Promote Music Creatively: Start a trend, dance routine, or narrative related to your song. Engage your audience and encourage them to create their own videos using your track.
Example
An artist we worked with used this strategy and saw her track used by over 140,000 people on TikTok. She now has over 120,000 followers, and her track achieved over a million streams on Spotify and YouTube. By telling the story behind her song, she created a ripple effect, leading to massive reach without spending a penny.
Strategy 2: Leveraging Influencers
Finding Influencers
- Skip Creating Content: If you prefer not to create content, focus on finding influencers who can.
- Spend Time on TikTok: Identify trending songs and influencers who might be a good fit for your track.
Pitching Your Track
- Clip Your Song: Listen to your song in short sections to identify parts that can become part of a trend.
- Message Influencers: Reach out to influencers who fit your song's vibe. If they require payment, weigh the cost against their reach and engagement.
Tips for Success
- Pitch Creatively: Influencers are more likely to start a trend if the idea is unique and engaging.
- Leverage Fan Influence: Once a big influencer uses your track, message their followers and other smaller influencers to amplify the trend.
Example
Major artists like Drake, The Weeknd, and Lil Nas X have successfully used this strategy, demonstrating that you don't need to be on the platform to go viral.
Conclusion
TikTok offers a unique opportunity for artists to get their music heard by millions. Whether you choose to create content yourself or leverage influencers, the platform's potential for viral success is immense.
Keywords
- TikTok Music Promotion
- Viral Hits
- Music Trends
- TikTok Influencers
- Content Creation
FAQ
What is the first step to getting my music on TikTok?
Ensure your music is available on TikTok by checking with your distributor to see if they offer TikTok distribution services.
Can I get my music to go viral on TikTok without creating content?
Yes, you can leverage influencers to create content for you. Focus on identifying influencers whose content style matches your music and pitch your track to them.
How do I start a trend on TikTok?
Create a unique and engaging piece of content, such as a dance routine or narrative related to your song, and share it consistently. Encourage your audience to participate and share their own versions.
What if I don’t want to spend money on influencers?
You can still reach out to influencers with creative ideas that they might want to try out for free. Explain how participating in your trend can benefit their follower count and engagement.
How long does it take to see results on TikTok?
While some tracks can go viral within 24 hours, it usually takes consistent effort over a few weeks to build momentum and gain traction.