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TikTok Ads Tutorial For Beginners 2025 (How To Run TikTok Ads For Beginners)

Introduction

In the current digital marketing landscape, TikTok stands out as a significant player due to its low advertising costs and high engagement rates. In this comprehensive tutorial, we will cover everything you need to know about advertising on TikTok, including connecting it to your store, understanding account structures, setting up your first ad campaign, scaling your ads, and more. Additionally, I will share a unique method for obtaining high-converting ad creatives, so stay tuned!

Getting Started with TikTok Ads

To begin, head over to the TikTok Ads website. You can utilize my affiliate link below to gain access to special offers, including thousands of dollars in ad credits for free—don't miss it!

Create Your Account

Once on the website, create an account. You can sign up using either your email and password or your TikTok account. If you have a branded TikTok account related to your product or service, I recommend signing up with that. If not, proceed with the email option. Choose your industry (e-commerce, in this case), enter your business name and phone number, and click "Get Started."

Upon accessing the dashboard, you can review available ad credits under the coupons section. Clicking on the icon at the top right will direct you there. Next, select your advertising objective; I advise choosing "Website Conversions" since it tends to yield the best results concerning actual conversions. If you’re promoting an app, you can select that option instead.

Connecting Your TikTok Account and Installing the TikTok Pixel

Before proceeding, you must connect your TikTok account to your store, allowing for the installation of the TikTok pixel. This pixel tracks events in TikTok and will enhance your analytics. As many of you may use Shopify, here’s a brief overview of how to do this on that platform:

  1. Log in to your Shopify account.
  2. Navigate to the App Store.
  3. Search for the TikTok app and install it.
  4. Click on “Set Up Now” and connect your TikTok for Business account, ensuring it’s the correct user.
  5. Set the data-sharing option to maximum for optimal tracking.

Creating Your Ad Campaign

With your TikTok account connected, return to the TikTok Ads dashboard:

  1. Name your campaign based on your product.
  2. Leave “Smart Plus” turned on, as TikTok generally performs well with its algorithm.
  3. For product source details, if selling via TikTok shop, select your source; otherwise, you can skip this step.
  4. Set your optimization goal to “Conversion” to ensure efficient ad optimization.

Add your geographical audience targeting and select the location where you want your ads to appear (e.g., United Kingdom) and the ad language. Review the estimated audience size for your campaign.

Ad Placements and Budget

In the placements section, under advanced settings, ensure "Allow Video Downloads" is deselected to protect your ad content from being misused. However, you may want to keep "Allow Video Sharing" enabled, as this can lead to organic reach.

Now, set your daily budget. I suggest starting high (e.g., $ 75) so TikTok has enough data to enhance your ad performance. You can set your campaign to run continuously at this budget.

Creating the Ad

If you manage a well-established TikTok account, select “use TikTok account” to leverage existing followers. Otherwise, opt for a custom identity, enter your product name, and upload a profile picture. For the destination URL, use a professional domain to avoid account suspension.

Crafting High-Converting Ad Creatives

For ad creatives, I recommend a service known as Viral Ecom Ads, which provides proven ad formats designed to convert. They recently launched an AI User Generated Content (UGC) package that’s significantly valuable for brands.

An example UGC ad could begin with: “This mini purse glow is my new go-to..."—a format that effectively engages viewers.

By using Viral Ecom Ads’ services, you can access UGC quality videos at a lower cost, enhancing your ad performance.

Once your ad creative is uploaded, customize the call-to-action to something more effective than the default options, such as “Shop Now.”

Publishing Your Ad

After adding the necessary payment information, your ad is ready to be published. Following publication, don’t neglect to duplicate the ad and adjust the creative or hook to discover what works best.

Analyzing and Scaling Your Ads

Once your ads have been running for a few days, analyze the performance data. Identify which creatives are performing well and optimize accordingly. Stay tuned for my upcoming video on scaling your ads, where we'll dive deeper into effective strategies.

In conclusion, leveraging TikTok ads can significantly enhance your marketing efforts if executed correctly. By understanding the platform and utilizing the right resources, you can optimize your ad campaigns to see substantial results.

Keywords

  • TikTok Ads
  • Ad Creatives
  • Pixel Tracking
  • E-Commerce
  • Budgeting
  • Audience Targeting
  • Viral Ecom Ads
  • User Generated Content (UGC)
  • Conversion Optimization

FAQ

Q1: What is a TikTok pixel?
A: A TikTok pixel is a snippet of code that you place on your website to track visitor actions and gather analytics for ad optimization.

Q2: How do I choose a budget for my TikTok ads?
A: It’s recommended to start with a higher budget (e.g., around $ 75 per day) to allow the TikTok algorithm to gather sufficient data for optimization.

Q3: Why is User Generated Content (UGC) important for TikTok ads?
A: UGC is often more relatable and engaging, leading to higher conversion rates compared to traditional ad formats.

Q4: Can I connect my personal TikTok account to my business ads?
A: Yes, if you have a branded TikTok account, you can connect it to leverage your existing audience and improve ad performance.

Q5: What is the best advertising objective for TikTok ads?
A: For most e-commerce businesses, “Website Conversions” is often the most effective objective for driving sales.

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