- Published on
TikTok is optimized for behavior, and SEO is optimized for bots! ?
Introduction
In today's digital landscape, optimization strategies differ greatly between platforms. TikTok, for example, is crafted to cater specifically to human behavior. I truly appreciate this approach because it aligns with how users interact and engage on the platform.
On the other hand, Search Engine Optimization (SEO) techniques have historically been designed to appease algorithms—essentially bots. SEO traditionally focused on what metrics would elevate content to the top of Google search results. This often resulted in lengthy articles filled with keywords, which didn't necessarily align with what users wanted.
Although Google's recent updates have aimed to better meet user needs, there's still a clear distinction between platforms like TikTok and traditional SEO practices. The shift towards optimizing search and content for human behavior is becoming increasingly relevant and crucial.
What excites me most is the potential of chat technologies like ChatGPT and the evolving landscape of Google's search algorithms. These advancements indicate a future where search is more optimized for people rather than bots. It's truly an exciting prospect and one that promises to make digital interaction more user-friendly and intuitive.