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How Sahil Patel Is Using A/B Tests to Optimize Website Conversions
Introduction
Welcome to the Millionaire University podcast! I'm your host, Brian Gearan. Today, I'm excited to have Sahil Patel, the CEO of Spiralize, a conversion rate optimization (CRO) company that helps B2B SaaS company websites convert more of the traffic they already receive. Given our shared Cincinnati background, it's a pleasure to welcome Sahil to the show!
Sahil's Journey to Spiralize
Sahil’s journey into the world of conversion rate optimization began when he became an early customer of Spiralize. Previously, he was the CEO of a healthcare SaaS business for a decade, where he first discovered the potential of A/B testing insights. His connection with the original founder of Spiralize, who he met through a parent event more than a decade ago, sparked his interest in CRO. After selling his healthcare business to Constellation Software in 2021, Sahil sought to partner with the founder of Spiralize to help take the company to new heights.
With his background in sales, finance, and operations, and the founder's technical expertise, they identified different areas to focus on, building a strong team to enhance their offerings.
What Is A/B Testing and CRO?
At Spiralize, Sahil and his team specialize in conversion rate optimization, specifically for B2B SaaS companies. One of the primary tools they utilize is A/B testing, a method where two different versions of a webpage are tested against one another to see which performs better. By scraping the internet for existing A/B tests, they can find proven techniques and apply those insights to their clients' websites.
Here’s how it works:
- Definition of Conversion: In digital marketing, conversion refers to the process of turning website visitors into customers. This can involve persuading visitors to download a case study, sign up for a free trial, or request a demo.
- Importance of A/B Testing: A/B testing allows companies to gather data and insights to improve their websites over time. By consistently testing variations in design, copy, and user experience, businesses can find the winning combinations that drive higher conversions.
Sahil articulates that the average business leaves a significant percentage of potential conversions on the table simply because they don’t optimally utilize their websites. Through structured A/B testing, the goal is to improve the conversion rate by capturing a few extra percentage points of the existing traffic.
The Spiralize Approach
Spiralize utilizes a data-driven approach to improve website performance. Some of the steps they take include:
- Data Scraping: They gather data from numerous websites that run A/B tests to identify patterns and successful strategies.
- Custom Implementation: After analyzing the data, they work systematically with clients to design the tests, including copy writing and deployment, keeping brand alignment at the forefront.
- Collaborative Strategy: The team collaborates with clients weekly to assess performance and adjust strategies accordingly.
Their full-service model means they do the heavy lifting, allowing their clients to focus on core business operations while benefiting from optimized designs.
Team and Client Insights
Today, Spiralize has grown to over 200 employees and works with numerous distinguished brands, focusing on mid-market B2B SaaS companies. The team emphasizes flexibility in its service model, allowing clients to engage in a 90-day pilot program before transitioning to a month-to-month subscription.
The Future Outlook
Sahil sees the future of conversion rate optimization as promising, akin to the early days of SEO. As more companies recognize the power of CRO, the demand for scalable, efficient solutions will continue to grow.
Through consistent data collection and an ever-growing database of tested strategies, Spiralize aims to harness network effects to deliver greater value to their clients over time.
Conclusion
It was great to learn about how Sahil and the Spiralize team approach conversion rate optimization. For more insights or to explore their services, you can visit Spiralize.com or connect with Sahil on LinkedIn, where he shares valuable content about CRO and conducts engaging activities like quiz shows.
Keywords
- A/B testing
- Conversion rate optimization
- B2B SaaS
- Website performance
- Data scraping
- Client collaboration
FAQ
What is conversion rate optimization (CRO)? CRO is the practice of enhancing the effectiveness of a website to convert visitors into customers through various strategies, including A/B testing.
How does A/B testing work? A/B testing involves comparing two versions of a webpage to determine which one performs better in terms of conversion rates, using random allocation of visitors.
Who can benefit from Spiralize's services? Spiralize primarily works with mid-market B2B SaaS companies looking to maximize their website's conversion potential.
What is the significance of data scraping in CRO? Data scraping allows Spiralize to collect insights on successful strategies implemented across various websites, which informs their testing process for clients.
How does Spiralize's engagement model work? Spiralize offers a 90-day pilot program to potential clients, followed by a flexible month-to-month subscription model for ongoing services.