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TikTok Ads Guide 2024: Run Successful Ads & Boost Sales (Step-by-Step Tutorial)

Introduction

If you're looking to enhance your revenue on TikTok and expand your audience reach for your business, TikTok advertising is a powerful tool. With over 9,000 orders and nearly 945 million VND in revenue in just the past 28 days from my TikTok shop, I can attest to its effectiveness. In this comprehensive guide, I will walk you through the basics of TikTok advertising—setting up your account, linking your shop, topping up your account, and creating ads step-by-step.

Step 1: Creating a TikTok Business Center Account

To get started with TikTok ads, first, you need to create a TikTok Business Center account. Follow the link below to set it up.

Promotional Offers:

  • Up to $ 820 in ad credits available in Vietnam
  • $ 100 credit available globally
  1. After clicking the provided link, you'll see an interface to register.
  2. Scroll down to enter your email (you can use Gmail, Outlook, etc.), create a password (6-20 characters), and then continue.
  3. Complete the email verification process by entering the code sent to your email.
  4. Select your industry, enter your business or personal name, phone number, website, and agree to the terms.
  5. Choose your country and time zone and select your currency (choose either Vietnam VND or USD).
  6. Click "Start" to finish the registration.

Step 2: Setting Up Your Business Center Account

  1. After completing the initial setup, click on the TikTok logo to navigate to the Business Center section.
  2. Select if you are an Advertiser or an Agency depending on your needs.
  3. Fill in your company name, country, time zone, and currency before clicking "Create."

You can skip enabling two-factor authentication for now.

Step 3: Adding Contact Information and Linking Accounts

In your Business Center, add your contact information by entering your email and phone number.

  1. Go to the financial section to fill in payment details.
  2. Create an ad account by selecting the country, entering your business name, and setting the ad account name and time zone.
  3. Finally, link your TikTok shop to your Business Center account by accessing the shop section and requesting partner access.

Step 4: Topping Up Your Account

After linking your accounts, go to the finance section and toggle to the top-up area for your Business Center balance.

  1. Click the payment management and top-up section.
  2. Choose your preferred payment method (PayPal, Visa, etc.) to add funds to your advertising account.

Step 5: Creating an Ad Campaign

To create an ad:

  1. Click on the specific ad account you want to run ads for, then access the Ads Manager.
  2. When you are in the Ads Manager, click "Create Ad."
  3. Define your campaign objectives and set your daily budget.
  4. Choose the ad format (e.g. video ads).
  5. Set up the targeting options including age, gender, and language preferences, and determine the ad schedule.

Step 6: Launching the Campaign

After selecting your ads, ensure each ad group has a minimum of 3 to 5 videos for optimal results. When you're ready, click "Launch" to start your ad campaign.

Conclusion

You have now set up your TikTok advertising account, linked your shop, and launched your first ad campaign. Remember to keep an eye on your ad performance and stay tuned for more tips on optimizing your ad campaigns in the future.

Keywords

  • TikTok Advertising
  • Business Center Account
  • Ad Credits
  • Campaign Creation
  • Video Ads
  • Targeting Options
  • Revenue Boost

FAQ

Q: How do I create a TikTok Business Center account?
A: Click the provided link to register, fill in your email and password, verify, and complete your profile details.

Q: What are the benefits of TikTok ad credits?
A: TikTok offers ad credits as promotional amounts that can help new advertisers test their campaigns without immediate financial commitment.

Q: How do I link my TikTok shop to my ad account?
A: In the Business Center, go to the shop section and request partner access using the store code provided in your TikTok shop.

Q: What types of ads can I run on TikTok?
A: You can run various types of ads such as video ads, live stream shopping ads, and product shopping ads.

Q: How can I optimize my ad performance?
A: Monitor the campaign results regularly and test different targeting criteria and ad formats for improvements; insights will be shared in future videos.

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