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TikTok Influencer Marketing Sorted! Creator Marketplace Walkthrough

Introduction

Welcome to our in-depth tutorial on the TikTok Creator Marketplace. As one of the few agencies with access to this beta-phase platform, Booster Agency is excited to share insights and functionalities to enhance your mobile game campaigns. This detailed article will guide you through the TikTok Creator Marketplace, highlighting its features and how you can leverage them to your advantage.

Introduction to TikTok Creator Marketplace

The TikTok Creator Marketplace is an innovative platform that allows brands to find creators for user-generated content. TikTok is expanding this platform, which currently boasts over 9,330 creators. Criteria for gaining access includes having over 100,000 followers, posting three videos in the last 28 days, and receiving over 100k video likes in the same period.

Searching for Creators

Upon accessing the platform, you can use the search bar to locate specific creators. The filter features allow you to narrow down options by country, region, niche, audience device, and even the inclusion of e-commerce anchors. These filters enable you to find creators precisely tailored to your campaign needs.

Useful Filters:

  • Country or Region: Focus on creators from specific locations.
  • Niche: Choose from various topics like gaming, fitness, fashion, etc.
  • Device: Target creators based on the devices their audience primarily uses.
  • E-commerce Anchor: Identify creators who can add purchase links directly in their TikTok videos.

Creating a Campaign

To start a campaign, click the "New Campaign" button. You will be prompted to fill out details such as the campaign name, contact information, opportunity description, and more. Choose your main goal, like encouraging downloads or producing ad creatives, then set a suggested fee to initiate negotiations with creators.

Important Fields when Creating a Campaign:

  • Campaign Name and Contact Information: Basic campaign identifiers.
  • Opportunity Description: Detailed brand description with optional file uploads.
  • Industry and Main Goal: Specify the campaign’s focus and objectives.
  • Custom Message: Use TikTok's templates or create your own.
  • Suggested Fee: Set an initial amount as a negotiation starting point.

Analyzing Creators

Selecting creators to collaborate with involves reviewing core metrics such as total views, likes, comments, shares, engagement rate, demographics, and device preferences. For instance, the engagement rate is calculated by combining likes, comments, and shares divided by total views.

Core Metrics:

  • Total Views, Likes, Comments, and Shares: Average performance of the most recent 30 videos.
  • Engagement Rate: A critical metric indicating audience interaction.
  • Demographic Details: Gender, age, and regional data.
  • Device Information: Insights into the devices the creator's audience primarily uses.

Example Walkthrough

We examined three creators based in the UK with audiences primarily in the USA. Each creator's engagement rate, demographics, device information, and average view statistics were analyzed to demonstrate the platform's depth.

Insights from the Analysis:

  • Creators had varied engagement rates and audience demographics.
  • Some creators had a wide spectrum of video views, while others maintained consistent performance.
  • Device preferences highlighted the major platforms used by the creators' audiences.

Final Thoughts

The TikTok Creator Marketplace, while in its beta phase, promises significant potential for efficient influencer marketing, especially compared to traditional platforms like Instagram. Despite the limited number of creators currently available, the robust features and analytics offer valuable tools for brands to effectively engage with target audiences.

Stay tuned for more tutorials and insights from Booster Agency by subscribing to our channel. We will keep you informed about the latest in influencer marketing, content creation, and digital campaigns.

Thank you for reading, and happy marketing!

Keywords

  • TikTok Creator Marketplace
  • Influencer Marketing
  • User-Generated Content
  • Campaign Creation
  • Engagement Rate
  • Core Metrics
  • Audience Demographics
  • E-commerce Anchors
  • Mobile Games

FAQ

What is the TikTok Creator Marketplace?

The TikTok Creator Marketplace is a platform that allows brands to find and collaborate with TikTok creators for user-generated content.

How can I access the TikTok Creator Marketplace?

Access is currently limited to select agencies and advertisers, with creators needing to meet specific criteria to be included.

What criteria do creators need to meet to join the marketplace?

Creators need at least 100,000 followers, three video posts in the last 28 days, and over 100k video likes in the same period to be eligible.

What features can I use to filter creators?

You can filter creators by country, region, niche, device, audience demographics, and e-commerce anchor capabilities.

How can I start a campaign on the platform?

Click the "New Campaign" button and fill out the required fields, including campaign name, contact details, opportunity description, main goals, and suggested fees.

What core metrics are available for analyzing creators?

Core metrics include views, likes, comments, shares, engagement rate, demographics, device preferences, and trend analysis of video performance.

How does the suggested fee work?

The suggested fee serves as a starting point for negotiations with creators but does not bind you to any contract.

How does TikTok ensure the authenticity of creator metrics?

TikTok provides analytics directly through the platform, offering reliable data compared to manual verification on other social networks like Instagram.

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