Published on

TikTok Creator Marketplace Ecom Tutorial

Introduction

Hey! My name is Asher, I'm the Creative Director at Dulc Media, and here's your quick and easy guide to finding influencers on the TikTok Creator Marketplace. Let's dive into the details!

Getting Started

Starting from the home page of the TikTok Creator Marketplace, click on "Creator Search." At the top, you'll notice various filters that you can choose from.

Location-Based Filtering

If your company is based in the U.S. and ships only within the U.S., it makes sense to choose a creator based in the United States with an audience primarily from the United States as well.

Followers, Views, and Engagement Rate

TikTok Creator Marketplace allows you to filter creators based on their followers, ranging from 10K to 100K, 100K to 1 million, and beyond. You can also filter by average views and engagement rate. I prefer keeping these filters broad to cast a wider net and find more influencers.

Niche Selection

For example, if you are looking for an influencer in the hair care salon niche, you can scroll down, select "Hair," and specify the audience (e.g., female audience between 25 and 34 years old). Click apply, and you'll get a list of influencers that match these criteria.

Exploring Influencer Profiles

You can see sample videos, metrics like followers, average views, and engagement rate, as well as their price. If you want a more refined search, use the search tab and enter keywords like "salon" to narrow down the list.

Enter keywords matching your requirements to cross-reference filters and search in the videos and creators. This gives a more refined list of influencers, still ranging widely in terms of cost and reach.

Detailed Profile View

Once you find an influencer you're interested in, you can click on their TikTok Creator Marketplace profile for more in-depth metrics. These include average views, engagement rate, completion rate of projects, comments, likes, shares, and their price.

Example

For instance, you may find an influencer that charges $ 350 and has experience working with brands like L'Oreal, JCPenney, etc. This indicates they are seasoned and potentially offer high-converting content for your ad campaigns.

Final Steps

When you've found an influencer who fits your brand, click "Add to Campaign," and you're well on your way to receiving highly converting content for your ad account.

That's it! Simple and easy. Thanks for listening.

Keywords

  • TikTok Creator Marketplace
  • Influencers
  • Creative Director
  • Filters
  • Followers
  • Engagement Rate
  • Niche
  • Hair Care
  • Profile Metrics
  • Campaign

FAQ

1. How can I filter influencers based on their location?

You can choose a creator based in a specific country and an audience from that same region using location-based filters on the TikTok Creator Marketplace.

2. Can I filter influencers by the number of followers they have?

Yes, you can filter influencers based on their followers, ranging from 10K to 100K, 100K to 1 million, and beyond.

3. What niche options are available on TikTok Creator Marketplace?

You can select from various niches. For example, if you are looking for an influencer in the hair care salon niche, you can filter for that specifically.

4. How can I get a more refined list of influencers?

Use the search tab and enter keywords to narrow down your list. This cross-references all the other filters you have applied with the keyword search.

5. What additional metrics can I see on an influencer’s profile?

On an influencer’s profile, you can see more in-depth metrics like average views, engagement rate, completion rate of projects, comments, likes, shares, and their price.

6. How do I add an influencer to my campaign?

Once you find an influencer that you like and think is a good fit for your brand, you can click "Add to Campaign" to include them in your ad campaign.

Read More