- Published on
TIKTOK ALGORITHM UPDATE EXPLAINED FOR OCTOBER 2024 (How To Get Followers On TikTok GUARANTEED)
Introduction
The TikTok algorithm has undergone significant updates in October 2024, and many creators are noticing a decrease in their content reach. Don't panic! By adapting to the latest best practices regarding the type of content you create, optimal posting times, hashtags, and other adjustments, your reach can soar—just like successful creators who gained over 100,000 and even 200,000 followers by implementing these changes.
Key Changes to Consider
1. Post Less Often
Historically, many creators posted 4 to 10 times a day, but that's no longer effective. The new recommendation is to limit your uploads to a maximum of three times daily, with one to two posts being the ideal frequency. Posting too frequently can cause your videos to become ineligible for the For You Page (FYP), limiting visibility and engagement. Allow several hours between posts for your content to be optimally explored by TikTok's algorithm.
2. Utilize Various Formats
Diversify your content formats, as TikTok now showcases a range of types in users' feed, including ads, lives, photos, video memes, long videos, and short ones. Focus on creating content that resonates with your audience's preferences, both in topic and format. For instance, if your niche audience predominantly engages with photograph-based content rather than videos, your reach will suffer if you stick only to one format.
3. Pay Attention to Video Length
Just as formats matter, so do the lengths of your videos. If a popular topic in your niche typically garners attention with longer videos, avoid posting content that is shorter than what users are accustomed to. TikTok analyzes the engagement patterns of your audience, making it crucial to match their preferences for video length.
4. Analyze Competitor Trends
Identify and track what your competitors are doing. Spend time daily reviewing their content to understand what themes, formats, and lengths are generating the most engagement. Doing so will equip you with the insight needed to create content that resonates with your target audience.
5. Schedule Smartly
Avoid uploading TikToks through a desktop app, as this may negatively impact your reach. Instead, consider using scheduling tools like Metrial to manage your posts. Metrial enables advanced scheduling while providing insights into the best times to post based on your audience's behavior.
6. Focus on Content Gaps
TikTok rewards creators who fill content gaps, especially those producing longer videos that engage viewers. Spend a few minutes each morning exploring the TikTok Studio to identify trending topics and similar creators in your niche, then craft content that aligns with what your audience is actively searching for.
7. Prioritize Completion Rates
Finally, monitor your video's completion rates closely, as they directly influence reach. Ensure your videos have strong hooks and stakes, followed by a clear payoff or resolution to keep viewers engaged until the end. Test different approaches to see what keeps your audience watching.
8. Optimize for Search
More users are utilizing TikTok for search purposes than ever before. To benefit, ensure that your content answers relevant queries immediately and succinctly. Posts that revolve around popular search terms can lead to increased views and followers.
Conclusion
To thrive on TikTok, you need to focus on creating the right content, using engaging formats, optimizing video lengths, analyzing competitors, and paying attention to completion rates. This approach not only helps you stay in tune with the TikTok algorithm but generates higher levels of engagement as well.
Keyword
- TikTok algorithm update
- Reach
- Posting frequency
- Content formats
- Video length
- Competitor insights
- Completion rate
- Search optimization
FAQ
What are the new recommended posting frequencies on TikTok?
- Limit posting to a maximum of three times per day, ideally one to two times, to optimize reach.
How can I improve my TikTok reach?
- Focus on diverse content formats, optimal video lengths, and maintaining a healthy completion rate while analyzing your competitors' successful strategies.
What tools can help me schedule my TikTok posts?
- Tools like Metrial allow you to schedule posts in advance without penalizing your reach and offer insights into the best times to post.
Why is completion rate important?
- The completion rate significantly influences your post's visibility, as TikTok favors content that keeps viewers engaged until the end.
How can I find trending content gaps for my audience?
- Regularly check TikTok Studio for trending searches and popular content topics, and tailor your posts accordingly to capture audience interest.