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TIKTOK ALGORITHM EXPLAINED FOR 2025 (HOW TO GET MORE TIKTOK FOLLOWERS FAST IN 2025)
Introduction
TikTok has just launched a groundbreaking algorithm update, dramatically shifting the way creators should approach content creation, features, and strategies to engage viewers. If you want to stay relevant on TikTok in 2025 and grow your follower count, implementing these changes is crucial. This article dives into the five major changes and practical strategies that can help you capitalize on TikTok's evolving landscape.
Change #1: Interest-Driven Views
In this update, TikTok's algorithm significantly emphasizes user interest. Your post's visibility will now depend on how many users are interested in the topic you’re discussing. To effectively leverage this, use the TikTok search feature on a computer. For instance, if you want to create content about cryptocurrency, start by searching for relevant hashtags like "Pepe coin" and "Bitcoin." If recent videos show a low interest in “Pepe coin,” shift your focus to “Bitcoin,” which shows several recent high-engagement videos. This process is essential for discovering relevant video ideas that can attract viewers.
Change #2: Types of Content
Currently, TikTok is prioritizing three kinds of content:
One-Minute Videos: As TikTok aims to transform into a long-form video platform akin to YouTube, monetizing content over one minute will be a key strategy. Longer videos will see increased push from TikTok, and creators are rewarded with better monetization opportunities.
Green Screen Content: This format allows users to react to or discuss trending articles, brands, or viral posts, keeping the focus on shared interests, which TikTok promotes heavily.
Carousels: Creators utilizing carousels—pulling together still images into engaging slideshows—have seen immense success. These tend to achieve high view counts and create significant audience interaction over time.
Change #3: Posting Frequency
Unless you are utilizing TikTok Shop, it is advisable to limit your posting to three times a day. If you post too frequently without enough varied content in your niche, TikTok may reduce your visibility. Conversely, if you are involved with TikTok Shop and promoting products, feel free to post more frequently, targeting your audience with discounts or promotions that can drive sales.
Change #4: Engagement Metrics
To avoid being stuck in the "300 F jail" (a situation where your content doesn't reach a broad audience), you must generate viewer engagement, specifically having users watch 15 to 20 seconds of your videos. Lengthening your content can ease this process. Short videos need to hold viewer interest to keep them engaged, necessitating creative hooks or engaging visuals.
Change #5: Lasting Content Reach
Lastly, TikTok is now pushing out content over a longer duration. This shift indicates the importance of SEO strategies. You should be patient with your uploads, understanding that it could take time—sometimes weeks or months—for a video to gain traction. A recommended strategy includes a 50/50 split: 50% of your content should be search-focused, while the other half addresses trending topics or notable brands within your niche.
Final Tips for Success
Before creating new content, check whether there is current engagement on that topic. Ensure your content is watermark-free and that you consistently include:
- A text hook
- An engaging description
- Effective hashtags
These elements help TikTok correctly categorize and distribute your videos.
Keyword
- TikTok
- Followers
- Algorithm
- Content
- Engagement
- SEO
- Green Screen
- Monetization
- Posting Frequency
- Carousels
FAQ
What types of content should I focus on for TikTok in 2025?
- Focus on one-minute videos, green screen content, and carousels.
How can I improve my video engagement on TikTok?
- To enhance engagement, create longer videos that capture viewers’ attention for at least 15-20 seconds and incorporate interesting hooks.
What is the recommended posting frequency?
- Unless you're promoting products or using TikTok Shop, aim for no more than three posts per day.
Why should I prioritize search-based content?
- TikTok now promotes content longer and search-based content can gain visibility over time, enhancing your reach.
What should I do before creating new content?
- Research current trends and viewer interactions around your topic to ensure potential engagement with your content.