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TikTok Ads Tutorial How To ( Part 1 ) Tik Tok Advertising

Introduction

TikTok has emerged as a powerful platform for brands looking to reach new audiences, and its advertising tool, TikTok Ads Manager, can help facilitate that. In this tutorial, you'll learn step-by-step how to set up your first TikTok advertising campaign.

Getting Access to TikTok Ads Manager

Before diving into campaign creation, it's crucial to understand that gaining access to TikTok Ads Manager can be a challenge due to various regulations and requirements. Some users may find it hard to get their accounts approved. To ease this process, I'll provide insights in another video covering these barriers and how you can overcome them.

Setting Up Your Campaign

  1. Choosing Your Campaign Objective
    When you set up your campaign, you’ll be faced with several objectives, much like on Facebook Ads. The primary objectives include Brand Awareness, Traffic, App Installs, and Conversions. For this tutorial, we will focus on the Conversions objective, which is useful if you have a tracking pixel or app event set up.

  2. Setting a Campaign Budget
    TikTok allows you to set a daily limit for your campaign budget. While you might assume this limit controls your daily expenditure similar to Facebook, here it merely caps how much can be spent across all ad groups under that campaign. You can start with a budget of $ 100 per day and adjust as necessary.

  3. Targeting Your Audience
    It's essential to define your audience correctly. In this example, we're targeting users aged 13-17. When targeting in the U.S., it’s beneficial to focus exclusively on TikTok, which can be done by unchecking other placements.

  4. Configuring Your Ad Options
    In this section, you will choose your TikTok pixel, which tracks conversions. You may experience more success by A/B testing different ad creative versions. With ad tags, utilize as many relevant terms as possible as they help TikTok match your ads with the right audience.

  5. Choosing Placement and Bidding Strategy
    Make sure your placements are optimized for TikTok. As for bidding, you can set it for conversions. It's often advisable to set a bid slightly lower than the expected average cost per acquisition to test the waters.

  6. Upload Your Ad Creative
    Remember, TikTok favors video content, so prepare engaging media. Your ads can contain limited text – focus on making the visual content compelling to capture users' attention.

  7. Submission and Approval
    Once submitted, be aware that TikTok's ad approval process may result in disapproval for seemingly innocuous ads. It is not uncommon to resubmit the same ad several times until it's approved.

  8. Campaign Management Tips
    Unlike Facebook, you cannot duplicate campaigns on TikTok yet, so plan your campaign budget accordingly to allow multiple ad groups. Keep an eye on the performance and continually optimize for better results.

At this point, your campaign is submitted, but be prepared for some waiting time during the TikTok ad approval process, especially during weekends.

Conclusion

This tutorial has provided a step-by-step guide to setting up your TikTok ad campaign. Stay tuned for future videos discussing how to gain access to TikTok Ads Manager, among other strategies.

Keywords

TikTok, Ads Manager, Campaign, Audience Targeting, Conversions, Budget, Bidding Strategy, Ad Creative, Approval Process

FAQ

Q: How do I access TikTok Ads Manager?
A: Access can be challenging; further insights will be provided in another video on overcoming the hurdles.

Q: What objectives can I choose for my TikTok ad campaign?
A: The primary objectives include Brand Awareness, Traffic, App Installs, and Conversions.

Q: Can I control spending like on Facebook?
A: The daily budget controls the maximum spend for the campaign, but spending is managed at the ad set level.

Q: How can I optimize my audience targeting?
A: Define your audience based on age, interests, and behaviors, and utilize TikTok's targeting options effectively.

Q: What should I do if my ad is disapproved?
A: It’s common for ads to be disapproved; you can resubmit them multiple times for approval.

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