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TikTok Ads Tutorial - Easy

TikTok Ads Tutorial - Easy

Introduction

Here's a quick guide to setting up TikTok ads. Once you get access, the first step is choosing your campaign objective, very similar to Facebook. Setting up your ad group allows you to select other placements outside of TikTok.

Campaign Setup

  1. Add Your Website: Unlike Facebook, TikTok doesn't allow you to connect to your profile, so you need to add your display name and profile image manually.
  2. Tags and Audience Interests: You can add up to 20 tags that your audience is likely engaging with. Additionally, you can enable user comments for more engagement. Aside from tags, you can also add audience interests. This feature allows you to target how people have engaged with different videos in a category.
  3. Budget: Your minimum budget has to be at least $ 20 a day.

Creative Content

Due to TikTok ads not being linked to your TikTok profile, you have to upload your own video file and select a thumbnail.

Early Results

From early observations, the cost per click is extremely low, and the same goes for CPM. Right now, TikTok ads seem very strong for branding and awareness.

Keywords

  • TikTok ads
  • Campaign objective
  • Ad group
  • Placements
  • Display name
  • Profile image
  • Audience tags
  • User comments
  • Audience interests
  • Budget
  • Creative content
  • Early results
  • Cost per click
  • CPM
  • Branding
  • Awareness

FAQ

Q: Can I link my TikTok ad directly to my TikTok profile? A: No, TikTok does not allow you to connect your ads directly to your profile. You will need to add your display name and profile image manually.

Q: What is the minimum budget to run TikTok ads? A: The minimum budget is $ 20 a day.

Q: How many tags can I add when setting up my ad group? A: You can add up to 20 tags that your audience is likely engaging with.

Q: Is there an option to allow user comments on TikTok ads? A: Yes, you can enable users to comment on your ads to boost engagement.

Q: How should I upload my creative content on TikTok ads? A: Since TikTok ads aren't linked to your TikTok profile, you have to upload your own video file and select a thumbnail.

Q: How effective are TikTok ads for branding and awareness? A: Early results indicate that TikTok ads have an extremely low cost per click and CPM, making them very strong for branding and awareness.

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