Published on

TikTok Ads Tutorial: Complete Ads Guide for TikTok

TikTok Ads Tutorial: Complete Ads Guide for TikTok

Move over Facebook because TikTok ads are the newest golden ticket to making sales! Whether you have a drop shipping business or run a Shopify store, today I’m going to teach you how to run TikTok ads effectively.

Welcome to the official Shopify Channel—your go-to place if you are a small business owner with big plans. Stick till the end of this article because I've got a TikTok ad strategy that only industry professionals know, straight from the people working at TikTok.

This TikTok ad tutorial is perfect for beginners. If you’re a newbie, make sure to read through to learn everything you need to know. Let’s hop into it!

Understanding the TikTok Ads Manager

Here’s what the TikTok Ads Manager looks like. The first step is to create a pixel and set it up on your eCommerce site. The pixel tracks important actions that your customers are taking, like adding items to their cart. This tracking is crucial for creating retargeting ads to reach very specific audiences.

Installing the TikTok Pixel:

  1. Click "Assets" > "Events" > "Manage" under the Website Pixel.
  2. Click "Create Pixel" and name it your Shopify store name.
  3. Hit "Connect with Shopify."

Over at Shopify:

  1. Install the TikTok app (by TikTok Inc) from the Shopify App Store.
  2. Connect your Shopify account to TikTok.
  3. Select the pixel and confirm your setup in TikTok.

Once the pixel is set up, you will also want to set up your conversion tracking. This involves creating events using tracking methods like URL keywords or web elements. For example, click events track every time someone clicks a specific element on your website, and URL events track user visits to specific pages.

Click Event Setup:

  1. Enter your website URL in the preview.
  2. Use selector mode to add web elements.
  3. Select the appropriate event type and fill in details like event name and value.

Structure of TikTok Advertising

TikTok Advertising involves several layers:

  1. Campaign Level: Set your objectives and formats.
  2. Ad Groups: Define the audience, budget, and ad placements.
  3. Ad Creative: Create and manage the actual videos and other media.

Creating an Ad Campaign:

  1. Click "Campaigns" > "Create."
  2. Choose "Custom Mode" for more control.
  3. Select promotion type and name your campaign.
  4. Choose your ad group audience, conversion tracking, placement, and more.
  5. Set your budget and schedule, then hit "Next."

Building Your Ad Creative:

  1. Name your ad.
  2. Upload your video content in a vertical format.
  3. Add a display name, caption, call to action, URL, and profile image.
  4. Agree to the terms and submit your ad.

Advanced TikTok Ad Strategies

Here are some top tips directly from TikTok account managers:

  1. Different Ads for Different Audiences: Treat cold and warm audiences differently. Cold audiences need introductory ads, while warm audiences need urgency-driven ads.
  2. Leverage Creators: Work with influencers who have charisma and personality to promote your products authentically.
  3. Utilize Interactive Add-ons: Use stickers and countdown timers to drive engagement and urgency.

Specific Tips for Shopify and Drop Shipping Businesses

For Shopify stores, it's important to integrate your TikTok presence with your website. Adding a TikTok feed to your website increases credibility and helps grow your TikTok following.

For drop shipping, building credibility is crucial. Here’s how:

  1. Use user-generated content and influencer reviews.
  2. Maintain high quality, professional content.
  3. Keep brand consistency across all elements.

Keywords

  • TikTok ads
  • eCommerce
  • Shopify
  • Pixel setup
  • Retargeting ads
  • Campaign objectives
  • Ad groups
  • Ad creative
  • Influencers
  • User-generated content
  • Brand consistency

FAQ

How do I set up a TikTok pixel on my Shopify store?

To set up a TikTok pixel on Shopify, go to TikTok’s Ads Manager, navigate to "Assets," "Events," and then "Manage" under Website Pixel. Create a new pixel and connect it to Shopify via the TikTok app from the Shopify App Store.

What elements should my first TikTok ad include?

Your first TikTok ad should include a name, vertical video content, a display name, a short and engaging caption, a relevant call to action, and a URL that redirects viewers to your chosen landing page.

How can I build credibility for my TikTok ads as a drop shipping business?

Ensure you have user-generated content and reviews from real people and influencers. Keep your video content professional and consistent with your brand’s theme and colors.

How much should I budget for my TikTok ads?

TikTok is more expensive than other platforms, so aim to spend between $ 20 and $ 50 per day to start. Adjust based on your results and financial comfort.

Should I run my TikTok ads all day or only during specific times?

Adjust your ad schedule based on when your target audience is most active. Testing different time slots can help you find the optimal times for maximum engagement and conversions.

What’s the best initial audience targeting strategy?

For beginners, start with a broad targeting strategy. Choose basic demographic details like gender, age, and a few interests to help TikTok’s algorithm identify your ideal audience over time.

By following these detailed steps and advanced strategies, you're well on your way to mastering TikTok ads and driving sales for your Shopify store or drop shipping business. Happy advertising!

Read More