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TikTok Ads Tutorial 2024 (Step-by-Step Guide)

TikTok Ads Tutorial 2024 (Step-by-Step Guide)

In this article, we will drive you step-by-step through the process of running TikTok ads for your Shopify store. From connecting your Shopify store to TikTok, to setting up your first TikTok ads campaign, and eventually scaling it for better gains, we will walk you through it all.

Step 1: Connect Your Shopify Store to TikTok

To begin, you need to add TikTok as a new sales channel on Shopify. Follow these steps:

  1. Open Shopify Dashboard:

    • Click on "Add apps."
    • From the Shopify App Store, search for "TikTok" and install the TikTok app.
    • Click "Add app" and then "Add sales Channel."

  2. Set Up TikTok Business Account:

    • Create a new TikTok business account by entering your email and creating a password.
    • Send the verification code to your email and paste it in.
    • Click "Sign up."

  3. Connect TikTok to Shopify:

    • Click "Connect" to connect your new TikTok business account to Shopify.
    • Proceed to create your TikTok ads manager by selecting your target country, currency, and entering your store details.
    • Click "Sign up and connect."

  4. Data Sharing:

    • Choose the maximum data sharing option to aid the TikTok algorithm in targeting the right customers.
    • Confirm your company info details.

By following these steps, TikTok will be connected with Shopify, and the tracking pixel will be installed automatically for sales tracking.

Step 2: Setting Up Your TikTok Ads Campaign

Visit ads.tiktok.com and click on "Create now". This will log you into the TikTok ads manager.

  1. Understanding Campaign Structure:

    • Campaign Level: Define the campaign objective (e.g., sales).
    • Ad Group Level: Define the target audience and ad sets.
    • Ad Level: Create and design the actual ads.

  2. Create Campaign:

    • Click on "Custom Mode" for full control.
    • Choose "Website Conversions" as your objective.
    • Name your campaign (e.g., "Cold Conversions").

  3. Campaign Budget:

    • Turn off "Campaign Budget Optimization" (CBO) to manage the budget at the ad group level.

  4. Create Ad Group:

    • Name the ad group (e.g., "Broad").
    • Select your pixel and optimization event (complete payment).
    • Set placements to TikTok only and preferences in advanced settings like turning off video download.

  5. Targeting:

    • Set your demographics, languages, and specific interests depending on your product.
    • Start with a $ 20/day budget for your ad group.

  6. Create Ad:

    • Name the ad and add brand details.
    • Upload your creative (ad video).
    • Include compelling ad text and set the call-to-action to "Shop Now".

Step 3: Scaling Your Campaign

Horizontal Scaling:

  • Duplicate the best-performing ad groups to reach a wider audience.

Vertical Scaling:

  • Increase the budget on ad groups that provide the best conversion rates.

Continue testing new creatives and different interest targets to identify what works best and scale accordingly.

Keywords

  • TikTok Ads
  • Shopify Store
  • Ad Campaign
  • TikTok Pixel
  • Target Audience
  • Campaign Scaling
  • Ad Creative
  • Vertical Scaling
  • Horizontal Scaling

FAQs

Q1: How do I connect my Shopify store to TikTok? A1: Add TikTok as a new sales channel on Shopify by installing the TikTok app from the Shopify App Store and following the setup steps to create a TikTok business account.

Q2: What is Campaign Budget Optimization (CBO)? A2: CBO allows TikTok to manage your campaign budget automatically, assigning funds to different ad groups based on performance instead of requiring manual budget management.

Q3: How should I start my daily budget? A3: Begin with a minimum budget of $ 20 per day to test your campaign's performance.

Q4: What are the differences between vertical and horizontal scaling? A4: Vertical scaling involves increasing the budget of successful ad groups. Horizontal scaling duplicates successful ad groups to expand reach.

Q5: How do I create effective ad creatives? A5: You can create the video yourself or use an ad agency like Bands Off Ads to produce optimized TikTok ads. Upload the video in the TikTok ads manager and use persuasive ad text and call-to-action.

By following these steps and tips, you can successfully set up and manage TikTok ad campaigns for your Shopify store and scale them effectively for better performance.

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