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TikTok Ads Strategy 2021 | $1.58 per result (2,390+ Conversions)

TikTok Ads Strategy 2021 | $ 1.58 per result (2,390+ Conversions)

Spending $ 3,700 to achieve 2,390 conversions is no small feat. With a cost of $ 1.58 per conversion, we have found an effective strategy on TikTok Ads Manager that leverages both stacked audiences and retargeting techniques.

Strategy Overview

  1. Stacked Audiences: Our primary targeting involves audiences interested in content similar to what we are selling. This strategic approach helps in reaching potential customers who are more likely to be interested in our products.

  2. Retargeting Audience: Additionally, we created a retargeting audience consisting of anyone who clicked on our TikTok ads in the last 30 days and achieved 50 video views. Despite having a higher cost per click, this audience saw a significant conversion rate of 11% and a cost per result of just $ 2.80.

Detailed Steps

  • TikTok Ads Manager: Utilize this platform to set up and manage your advertising campaigns.
  • Targeted Audience: Focus on stacked audiences - people with interests similar to your product offerings.
  • Retargeting: Create a retargeting audience based on recent interaction with your ads, ensuring they have engaged in some capacity (such as viewing at least 50 videos).

This dual approach ensures that you are consistently reaching both a fresh and interested audience as well as re-engaging those who have already shown interest.

Find more in-depth strategies and tips on my YouTube channel.

Keywords

  • TikTok Ads Manager
  • Stacked Audiences
  • Retargeting Audience
  • $ 1.58 per conversion
  • Cost per click
  • Conversion rate
  • Targeted advertising

FAQ

Q1: How much did you spend on TikTok Ads? A1: We spent a total of $ 3,700.

Q2: How many conversions did you achieve? A2: We achieved 2,390 conversions.

Q3: What was the cost per conversion? A3: The cost per conversion was $ 1.58.

Q4: What audience strategies were used? A4: We used two primary strategies:

  • Stacked Audiences: Targeting people interested in similar content.
  • Retargeting Audience: Engaging anyone who interacted with our ads in the last 30 days and got at least 50 video views.

Q5: Where can I find more detailed strategies? A5: More in-depth strategies can be found on my YouTube channel.

By implementing these tactics, you too can optimize your TikTok ad campaigns for better performance and cost efficiency.

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