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Tiktok Ads Mini Course 2022 (Everything You need to know about Tiktok ADS)

Tiktok Ads Mini Course 2022 (Everything You need to know about Tiktok ADS)

Introduction

Hey beautiful people, it's Naz here! In today's video, I'm going to talk about everything you need to know about TikTok ads. I'll show you step by step how to get started with TikTok ads, how to find some products briefly, and by the end of this video, you should know pretty much everything you need to know about running your TikTok ads and starting your own campaign for advertising your brand or product. So if you're here to learn TikTok ads, you're in the right place. Keep watching!

Weekly Mastermind

Before we get started, I want to mention that I have a weekly mastermind where we discuss Facebook ads, TikTok ads, product searching, and everything you need to know about having a successful e-commerce business. If you're interested in joining, make sure to DM me on Instagram @nazmastermind.

Why TikTok Ads?

If you've tried Facebook ads, you know they're kind of difficult for newcomers. TikTok ads, however, are much more forgiving, and they feel much more engaging and less like work. TikTok is now as popular as Instagram, boasting around one billion monthly active users with even higher engagement rates.

Setting Up Your TikTok Ad Campaign

TikTok ads consist of three sections:

  1. Campaign
  2. Ad Groups
  3. Ads

Let’s dive into how to set this up:

  1. Campaign: This involves setting your campaign objective (e.g., Complete Payment).
  2. Ad Groups: Define your placement, creative type, target audience, budget, schedule, and bidding methods.
  3. Ads: This refers to the actual videos or images that users will see. I prefer to test campaigns with 4-10 Ad Groups and each Ad Group having 3-4 creatives but recently switched to 2 creatives per Ad Group for better spending balance.

Creatives: The Heart of Your Campaign

Great creatives are crucial for TikTok ads. Make sure your videos are engaging, high-resolution, colorful, well-lit, and showcase real people using the product. Maintain concise ad copy that clearly conveys your message. Here are the recommended dimensions for your media:

  • Video Resolution: ~1080x1920
  • Aspect Ratio: 9:16, 1:1, or 16:9

Finding Winning Products

I recommend using PP Ads to find products. I don’t just rely on the most popular products but look for under-the-radar items. It’s also useful to inspect stores and see what new items they are adding using tools like Commerce Inspector.

Scaling and Bidding

For scaling:

  1. Start with automatic targeting.
  2. Use Cost Cap bidding (starting around $ 10).
  3. Try Campaign Budget Optimization (CBO) for higher budgets after identifying a winning product.
  4. Ensure you test your new products with different creatives and continue to tweak to increase returns.

Example Campaign Setup

  1. Go to ads.tiktok.com and create a new campaign.
  2. Select 'Conversion' as the campaign objective.
  3. Create a pixel manually to track performance.
  4. Set placements, select automatic targeting and define your location and budget.
  5. Set detailed targeting if necessary. (Example: US and Canada, $ 20 budget)
  6. Use lowest cost for warm-up; you can switch to manual bidding later.
  7. Create your ad, upload creatives, and put your link.

Conclusion

Thank you for watching! Don’t forget to hit the like button if you enjoyed the video, and subscribe for more educational content. Let me know in the comments below what kind of videos you'd like to see next. For those interested in my weekly mastermind, DM me on Instagram.

Keywords

  • TikTok Ads
  • Weekly Mastermind
  • Campaign Objective
  • Ad Groups
  • Creatives
  • Product Research
  • PP Ads
  • Commerce Inspector
  • Scaling
  • Bidding

FAQ

Q1: Why should I choose TikTok ads over Facebook ads? A1: TikTok is more forgiving, engaging and has high organic reach with one billion monthly active users.

Q2: What should my TikTok ad creatives focus on? A2: High-resolution, colorful, well-lit videos that feature real people using the product.

Q3: Can I use automatic targeting for TikTok ads? A3: Yes, starting with automatic targeting can be effective, especially for warming up new ad accounts.

Q4: How do I find good products to advertise on TikTok? A4: Use tools like PP Ads and Commerce Inspector to look for items that are not overly saturated.

Q5: What budget should I start with for my TikTok ads? A5: Start with a $ 20 budget per ad group and use lower cost bidding to warm up your ad account.

Q6: How do I scale my TikTok ads? A6: Aggregate your winning ad groups into a CBO campaign with a higher budget and optimize periodically based on performance metrics.

Feel free to reach out if you have more questions!

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