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TikTok Ads Manager Tutorial

Step 1: TikTok Ads Manager Tutorial

Introduction

This article is sponsored by TikTok for Business. The content and opinions expressed here are those of Savannah Sanchez, a freelance TikTok media buyer and ad creative expert. Today, Savannah will walk you through using TikTok Ads Manager and setting up your first campaign.

Step 1: Create and Install a Pixel

Why Use a TikTok Pixel?

  1. Track Conversions: Monitor activities on your website like page views, add-to-carts, and purchases. Use the data to create audiences on TikTok Ads Manager for future retargeting.
  2. Improve Advertising Performance: Optimize ad delivery around conversions to ensure that ads are shown to those most likely to take an action.

How Does the TikTok Pixel Work?

  1. Create and Install: Create a pixel and install the code on your website. You might need help from a developer for this, or if you're using Shopify, you can use the Shopify TikTok app for one-click integration.
  2. Set Up Conversion Rules: Define rules according to user actions like clicks or purchase events. Inform TikTok which actions to track so they can display in TikTok Ads Manager.
  3. Receive Pixel Data: Start receiving conversion event data displayed on TikTok Ads Manager post-setup.

Step 2: Creating a Campaign

  1. Log in and Navigate: Log in to TikTok Ads Manager, go to the campaign tab, and click on "Create".
  2. Set Advertising Objectives: Select objectives like reach and traffic for brand awareness or video views for sales. Choose conversions if your campaign goal is to generate sales.
  3. Budget Settings: Set daily or lifetime budget at the campaign level.

Step 3: Ad Group Level Setup

  1. Select Optimization Events: Choose the event you want to optimize for, ad placements, and any audiences to include or exclude.
  2. Upload Audience: If you have a customer list, upload it in the asset section of Ads Manager.
  3. Targeting: Choose demographics, interests, and behaviors to target. For example, targeting users who engage with specific categories may lead to better ad engagement.

Step 4: Budget, Schedule, and Bidding

  1. Ad Group Budget: Set your ad group budget and delivery schedule.
  2. Bidding: Specify what you're willing to pay per click or per purchase. TikTok will provide a recommended minimum bid.

Step 5: Creating Ads

  1. Upload Pre-Existing Assets: Click create and choose your assets, write your caption, and select a CTA.
  2. Create a Video Tool: Upload images or videos and use TikTok's templates to create eye-catching content.
  3. Smart Soundtrack: Upload your ad without sound, and the tool will automatically find suitable music from TikTok's free sounds.

Submission and Review

  1. Submit Ad: Once submitted, your ad will go under review.
  2. Revisions: If rejected, make changes based on feedback from the review team.

Special Offer

For a limited time, you can get a $ 300 ad credit for your first campaign. Make sure to take advantage of this offer.

Keywords

  • TikTok Ads Manager
  • TikTok pixel
  • Conversion tracking
  • Ad campaign
  • Ad group
  • Bidding and budget
  • Target audiences
  • Create a video tool
  • Smart soundtrack

FAQ

What is a TikTok pixel, and why do I need it?

A TikTok pixel is a piece of code placed on your website to track user actions like page views and purchases. It helps in optimizing your ad performance and creating retargeting audiences.

How do I install a TikTok pixel?

Create the pixel in TikTok Ads Manager and install the code on your website. For Shopify users, the Shopify TikTok app allows for one-click integration.

How do I set my advertising objectives in TikTok Ads Manager?

Log in to TikTok Ads Manager, go to the campaign tab, and click "Create". You'll be able to set objectives such as reach, traffic, and conversions.

TikTok will suggest a minimum bid based on how much you’re willing to pay per click or per purchase. It's recommended to follow these suggestions for optimal delivery.

How can I create eye-catching video content for my TikTok ads?

Use the "Create a Video" tool in TikTok Ads Manager to easily make videos using pre-uploaded images or videos with TikTok's templates.

What should I do if my ad gets rejected?

Make revisions based on the feedback provided by the review team and resubmit your ad.

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