Published on

STEP BY STEP IKLAN TIKTOK ADS DI ADS MANAGER KE TIKTOK SELLER 2024

Introduction

TikTok has rapidly become a prominent platform for e-commerce, and advertising through TikTok Ads Manager is essential for driving traffic to TikTok shops. This article will walk you through the steps necessary to effectively use TikTok Ads Manager to boost your sales.

Understanding TikTok Ads

The primary function of TikTok Ads is to generate traffic to websites. When discussing websites, there are generally two categories: self-hosted domains and rented platforms like TikTok Shop, Shopee, and Tokopedia. Running ads through TikTok Ads Manager can lead to increased turnover and sales through your TikTok shop.

Advertising Strategies

There are four primary ways to attract traffic to your TikTok shop:

  1. Organic Growth: Create TikTok videos (VTIs) featuring your products with a link (yellow basket) to your shop. Aim for a minimum of 100 videos over one to three months to see results.
  2. Video Promotion: Promote your TikTok videos within the app targeting specific interests and locations.
  3. GMV Max Ads: Set up shop ads that your sellers have provided. Refer to previous videos for setup guidance.
  4. Ads Manager: Create ads using TikTok Ads Manager specifically to drive traffic to your TikTok shop.

Setting Up TikTok Ads Manager

To set up TikTok Ads Manager:

  1. Create a Business Center: If you have a TikTok seller account, a Business Center account will be automatically created. Ensure you manage your TikTok shop here.

  2. Link Your Shop: If you haven't added your TikTok shop account to the Business Center, you must do so. You can either request access using your shop ID or add the TikTok shop account directly.

  3. Create an Advertiser Account: If not auto-created, you can create an advertiser account in your Business Center. Ensure to add payment information, which can be done via manual or automatic payment methods.

  4. Configure Permissions: Check that the permissions for your TikTok account related to advertising are activated in the Business Center. Ensure all necessary functions, like advertising, live videos, and access to posts, are enabled.

  5. Adding TikTok Account: Link your TikTok account to the Business Center. Assign the correct permissions to ensure everything functions seamlessly.

Creating an Advertisement

Once everything is set up:

  1. Enter the TikTok Ads Manager and navigate to the campaign section where you will create your ads.

  2. Understand that TikTok Ads are structured in three tiers: Campaign Level, Ad Group Level, and Ad Level.

    • Campaign Level: Set up the goals for your ads.
    • Ad Group Level: Define targeting options based on location, interests, and budget.
    • Ad Level: Configure your TikTok account, ad materials, and product links.

  3. Choose the type of shopping ad (e.g., video shopping ads) specifically targeting TikTok Shop, selecting products from your catalog.

Analyzing the Ad Performance

Use the TikTok Ads Manager to track the performance of your ads through the compiled data such as CPM (Cost Per Mille), CTR (Click Through Rate), and conversion results. Adjust your strategy based on data insights, running A/B testing for different ad formats and targets.

Conclusion

By following the above steps, you can effectively navigate TikTok Ads Manager and optimize your campaigns to increase traffic and sales through your TikTok shop.

Keyword

  • TikTok Ads
  • TikTok Shop
  • Ads Manager
  • Traffic Generation
  • Campaign Level
  • Ad Group Level
  • Ad Level
  • Organic Growth

FAQ

Q1: How can I create a TikTok Ads account?
A1: You can create a TikTok Ads account through the Business Center, which is automatically generated when you create a TikTok seller account.

Q2: What types of advertising strategies can I use for TikTok Shop?
A2: You can use organic growth through video content, promote videos, set up GMV Max ads, or utilize Ads Manager for direct advertising.

Q3: How do I check the performance of my ads?
A3: Use TikTok Ads Manager to monitor metrics like CPM, CTR, and conversion rates, helping you analyze ad performance and make necessary adjustments.

Q4: How much should I budget for TikTok Ads?
A4: The minimum daily budget for TikTok Ads targeting the shop is IDR 100,000, while website traffic requires at least IDR 200,000.

Read More