TikTok Ads Manager Tutorial: Pixel + Campaign Set Up

This article is sponsored by TikTok for Business. The opinions expressed here are those of Savannah Sanchez, a freelance TikTok media buyer and ad creative expert. Savannah Sanchez provides a thorough walkthrough on how to set up your first campaign using TikTok Ads Manager.

Step 1: Create and Install a Pixel

Creating a pixel for your business and installing it on your site is the first essential step. This enables you to track important conversion events like page views, add to carts, and purchases.

Why Use a TikTok Pixel?

Track Conversions: Monitor activities on your website and use the data to create audiences on TikTok Ad Manager, whom you can retarget with ads.
Optimize Ad Performance: Improve advertising performance by optimizing ad delivery around conversions, ensuring that your ads are shown to individuals most likely to take action.
How It Works:
- Create a Pixel: You first create a pixel and install it on your website. The pixel code can track any website once installed in the backend—assistance from a developer might be required.
- Set Up Conversion Rules: Define rules for conversion according to user actions (e.g., clicks or purchase events).
- Receive Pixel Data: Once the rules are set, you will start receiving pixel data for conversion events, displayed on the TikTok Ads platform.

Step 2: Create a Campaign

Once your pixel is installed, creating a campaign on TikTok is straightforward.

Login to Ads Manager: Go to the campaign tab and click 'Create'.
Set Advertising Objectives: Choose your objectives like reach, traffic, or video views. If your goal is to get sales, select 'Conversions'.
Budget: Set your daily or lifetime budget at the campaign level.

Step 3: Set the Ad Group

Within the ad group level, you can select:

Events for Optimization: Choose the event that you want to optimize for.
Ad Placements: Decide where your ad will be shown.
Target Audiences: Include or exclude specific audiences. You can upload an audience, such as your customer list, in the 'Asset' section.

Step 4: Create the Ad

Ensure to have at least three ads per ad group for optimal performance.

Upload Assets: Upload pre-existing assets or create eye-catching video content from TikTok's templates.
Music Selection: Use TikTok’s Smart Soundtrack tool to add non-copyright music.
Submission: Submit your ad for review. If rejected, adapt it according to the feedback provided.

Conclusion

Launching your first campaign on TikTok Ads Manager is quick and easy. For a limited time, you can get a $ 300 ad credit for your first campaign, so take advantage of this offer now.

Keywords

TikTok Ads Manager
Pixel
Conversion Events
Campaign Creation
Ad Group Level
Target Audience
Smart Soundtrack

FAQ

Q: What is a TikTok pixel and why is it important? A: A TikTok pixel is a piece of code that you install on your website to track conversion events such as page views, add to carts, and purchases. It helps in tracking conversions, optimizing ad performance, and retargeting users.

Q: How do I create and install a TikTok pixel? A: After creating a pixel in TikTok Ads Manager, you need to install it on your website's backend. Developers might need to assist in this process. Shopify users can use a one-click integration.

Q: What are some objectives I can set for my TikTok campaign? A: You can set various advertising objectives such as reach, traffic, video views, or conversions if your goal is to get sales.

Q: How should I structure my ad groups and ads? A: Have at least three ads per ad group for better optimization. At the ad group level, set your budget, delivery schedule, and bidding preferences, and define your target audience.

Q: What tools can help create interesting TikTok ads? A: Use TikTok's 'Create a Video' tool for templates and the 'Smart Soundtrack' tool to find non-copyright music matching your video.

Q: What if my ad gets rejected? A: TikTok provides feedback on why an ad was rejected, allowing you to make the necessary changes for approval.