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TikTok ads issue How we fixed it! #ecommerce #shopify #tiktokads #tiktok #paidads #facebookads

TikTok ads issue? How we fixed it! #ecommerce #shopify #tiktokads #tiktok #paidads #facebookads

If you've ever faced the frustrating issue of increasing your ad budget only to see dwindling sales, you're not alone. This can be a significant roadblock when trying to scale your business. In one such scenario, a client was struggling with their TikTok ads, and here's how we went about solving it.

The Problem

The client faced a consistent issue: whenever they increased their ad budget, their sales would stagnate or even drop. This stopped them from scaling effectively and achieving their growth targets.

The Root Cause

We discovered an essential insight from our experience with Facebook ads: increasing the ad budget by more than 20% in one go thrusts the campaign back into the testing phase. We hypothesized that a similar mechanism might be at play with TikTok ads.

The Solution

To address this, we decided to take a calibrated approach to increasing the budget:

  1. Gradual Increments: Instead of large jumps, we increased the budget incrementally, by 5-20% each day.
  2. Monitoring Performance: We closely followed the performance metrics to ensure the incremental increases were yielding positive results.

The Result

By implementing this strategy, the client started witnessing a steady increase in sales. This approach not only prevented the campaign from resetting but also facilitated the efficient scaling of their business.

Keywords

  • TikTok Ads
  • E-commerce
  • Budget Increase
  • Sales
  • Scaling Business
  • Performance Metrics
  • Facebook Ads
  • Incremental Budgeting

FAQ

Q1: What issue did the client face with their TikTok ads?
A1: The client faced the problem of not getting any sales whenever they increased their ad budget, which hindered them from scaling their business.

Q2: What insight from Facebook ads did you apply to TikTok ads?
A2: We applied the insight that increasing the ad budget by more than 20% at once resets the campaign to the testing phase.

Q3: How did you increase the TikTok ad budget effectively?
A3: We increased the TikTok ad budget incrementally, by 5-20% each day, to avoid resetting the campaign and to sustain the growth in sales.

Q4: What was the result of implementing the incremental budget increase strategy?
A4: The client experienced a steady increase in sales and successfully scaled their business by following the incremental budget increase strategy.

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