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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

Introduction

Hey there! Andrew here. Hope you're all well today. We're going to learn how to use TikTok ads effectively - something I haven't yet spoken about on this channel. You're in for a value-packed one today!

Overview

Last year, 74% of marketers and businesses had no plans to invest in TikTok ads according to a social media marketing industry report. So, you're already two steps ahead of your competition by watching this tutorial. We'll be going over five main points:

  1. Why should you use TikTok ads?
  2. Examples of winning TikTok ads
  3. Account setup
  4. TikTok pixel setup
  5. Creating your ads

As usual, I'll leave timestamps for all five sections for your convenience, and any tools or resources I mention throughout the video will be in the description box below. So go ahead and check them out!

Why Use TikTok Ads?

There are countless ad platforms out there, so why choose TikTok ads? Although TikTok is relatively new, it comes with several advantages as well as some drawbacks to consider.

TikTok is currently a relevant platform in the world of social media marketing. It's vital to stay ahead of the curve and experiment, within reason, with new tools. TikTok is precisely that—a new and relevant platform.

Key Statistics:

  • Engaged User Base: 9 out of 10 TikTok users access the app daily and spend an average of 52 minutes using it.
  • Popularity: TikTok was the most downloaded app on the Apple App Store and has 2 billion total downloads across Apple and Google’s app stores.

However, be cautious: the cost per click of TikTok ads is currently high when compared to Facebook Ads or Snapchat Ads. This makes the barrier to entry a bit steep, so experimentation with TikTok ads should be done cautiously.

You can utilize TikTok ads to grow your business, get more customers or leads, or even just grow your TikTok profile.

Winning TikTok Ads: Examples

I’ve picked a couple of TikTok ad examples to illustrate what works well on TikTok:

  1. 7-Eleven's Slurpee Ad: This uses a dance challenge to create a social dance, tying it to a product.
  2. Apparel Advertisement: A simple video showing apparel products, overlaid with a popular song, and containing a direct call to action.
  3. Nike’s Ad: Encourages users to repost as duets, driving engagement and visibility.

Account Setup

First, you'll need a TikTok business account. Here's how to set it up:

  1. Go to getstarted.tiktok.com.
  2. Fill out your details.
  3. Choose “Sign Up with Email” if using an email for sign-up.
  4. Enter your email, password, and verification code.
  5. Fill out your business details including company website, billing address, and tax info.
  6. Choose between automatic or manual billing. I recommend automatic to avoid ad interruptions.

TikTok Pixel Setup

Next, install your TikTok pixel:

  1. Navigate to the Assets tab in the TikTok Ads Dashboard, then select Events.
  2. Click Manage and then Create Pixel.
  3. Name your pixel and choose to install it manually.
  4. Copy the HTML script and paste it into your website’s header tag.
  5. Set up conversion events according to your business needs.
  6. Verify that the pixel is firing correctly.

Creating Your TikTok Ads

Now, let’s create an ad campaign. Follow these steps:

  1. Choose Website Conversions if you're aiming for sales.
  2. Name your campaign and select your pixel and event for optimization.
  3. Go with manual placements for better control.
  4. Set your audience, interests, and behaviors.
  5. Determine your daily budget and bidding strategy.
  6. Upload engaging and shareable video content.
  7. Fill out display name, ad text, call-to-action, and URL.
  8. Once ready, submit your ad for TikTok’s approval.

Additional Tips

  1. Cost per Click: Average CPC is high on TikTok, but with effective tweaking, it can be reduced.
  2. Effective Creative: The first few seconds of your TikTok ad are crucial.
  3. Unique Content: Create content unique to TikTok's environment.
  4. Engage and Refine: Use feedback and data to continually improve targeting and creative.

Keyword

  • TikTok ads
  • Social media marketing
  • User engagement
  • Business growth
  • TikTok pixel
  • Ad campaign
  • Creative content

FAQ

Q: Why is TikTok a good choice for ads? A: TikTok has a highly engaged user base and is currently a relevant platform in the social media landscape.

Q: What are some successful ad strategies on TikTok? A: Successful strategies include dance challenges, simple product showcases with engaging music, and duets.

Q: How do you set up a TikTok business account? A: Sign up on TikTok's business portal with your email, fill out business details, and choose a billing method.

Q: What is the TikTok pixel, and why is it important? A: The TikTok pixel is a piece of code you install on your website to track conversions and optimize ad performance.

Q: How can I keep my TikTok ads cost-efficient? A: Start with smaller budgets, refine your targeting, and continually test and optimize your creative content.

Q: What should I focus on for my TikTok ad creative? A: Ensure the first few seconds are eye-catching, and the content is shareable and engaging.

That's all for today! Thanks for reading, and good luck with your TikTok ads!

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