Published on

TikTok Ads For Spotify \\ Cut Cost by 80%

Introduction

In this article, you'll discover a special trick to significantly reduce the costs of your TikTok ad conversion campaigns by a factor of five while promoting your music on platforms like Spotify and Apple Music.

Traditional Approach to Conversions

Typically, when running conversion campaigns on Facebook and TikTok, advertisers use landing pages from services like Feature FM or HypeEdit. By tracking conversion events through the Facebook or TikTok pixel, these campaigns optimize for actions taken by users. If you’re interested in exploring HypeEdit or Feature FM, check the links in the description for special discounts.

However, TikTok offers a relatively new method that can sometimes reduce costs more effectively than standard landing pages—something Facebook has yet to implement.

Setting Up Your TikTok Campaign

  1. Creating Your Campaign:

    • Click "Create" and opt for custom mode to set everything up from scratch.
    • We'll be running a conversion campaign focused on website conversions, though this setup will involve TikTok's instant page instead.

  2. Using TikTok Instant Pages:

    • Instead of an external link, select the instant page option. Choose "Click Button" as the optimization event.

Targeting Your Audience

When targeting your campaign, you can select countries, though TikTok has fewer options compared to Facebook. Suitable countries for a campaign promoting music on Spotify include Canada and the United States. You’ll need to explore the interests and demographics of your target age group, as well as their specific music preferences.

  1. Interest Targeting:

    • TikTok's targeting interests are limited compared to Facebook, so consider niche genres or hashtags, aiming for an audience size of at least 5 to 10 million.

  2. Budget Considerations:

    • Set a daily budget of at least $ 20 per ad set, which is a higher minimum compared to Facebook campaigns.

Crafting Effective Ads

  1. Leveraging TikTok Instant Pages:

    • When creating your ad, select an instant page template. The "multi-destination" option resembles traditional landing pages but operates entirely within TikTok.
    • This instant page setup eliminates the need for external pixels, allows for faster loading times, and is fully trackable.

  2. Designing Your Ads:

    • Customize the instant page by choosing a color scheme, adding images, and adjusting the text according to your campaign's goals.
    • Incorporate different buttons linking to your music on platforms like Spotify.

Cost Comparison

Upon comparing various campaigns, the findings can be quite revealing:

  • A campaign without instant page optimization may cost around $ 2.29 to $ 5.44 per conversion.
  • In contrast, using the TikTok instant page, the cost can drop to as low as $ 0.95 per conversion.

Demonstrating that strategic adjustments lead to significant savings, the cost per conversion can potentially go from $ 1.00 to $ 0.20.

Challenges and Considerations

While TikTok's advertising capabilities are improving, targeting options remain limited. If you're serious about maximizing your advertising effectiveness, you may also want to consider Facebook and Instagram ads, which offer more robust targeting capabilities.

For a detailed exploration of how to navigate these platforms effectively, consider taking advantage of my comprehensive course, which provides resources to enhance your music marketing strategy.

Keyword

  • TikTok Ads
  • Spotify
  • HypeEdit
  • Feature FM
  • Instant Pages
  • Targeting
  • Cost per conversion
  • Music marketing

FAQ

Q: What are TikTok instant pages?
A: TikTok instant pages are optimized landing pages that open within TikTok, allowing for faster load times and better tracking of conversions without the need for external pixels.

Q: How can I reduce my cost per conversion on TikTok ads?
A: By utilizing TikTok instant pages and optimizing your ad content specifically for the TikTok platform, you can significantly lower your costs per conversion.

Q: What is the minimum daily budget for TikTok ads?
A: The minimum daily budget for ad sets on TikTok is $ 20.

Q: How does TikTok's targeting compare to Facebook's?
A: TikTok has fewer targeting options than Facebook, which can limit your audience reach and may require more experimentation to find effective interests.

Q: Can I use existing TikTok posts for ads?
A: Yes, you can either upload a new ad or select an existing post from your TikTok account for your campaign.

Read More