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My Facebook Ads TESTING Strategy For 2025 - Shopify Dropshipping

Introduction

In this article, I will share my Facebook ad testing strategy that has led to nearly $ 50 million in sales over the last six years. This strategy has proven to be effective for various brands, including my own. By following this approach, you’ll better understand how to navigate Facebook ads without fear and mitigate any risks. If your current strategy isn't delivering results, don't worry—often, it's just a matter of making a few tweaks to your store, ad creatives, or account settings.

Setting Up Your Campaign

Creating a New Campaign

  1. Campaign Type: Begin by creating a new sales campaign in your Facebook Ads Manager. Do not use Advantage Plus for this initial test; instead, select a manual sales campaign.
  2. Budget: Set a budget of $ 50 for this campaign.
  3. Conversion Event: Choose "Purchase" as your conversion event.

Geographic Targeting

For the setup, we'll target the "Big Five" countries:

  • United Kingdom
  • Canada
  • New Zealand
  • Australia

Additionally, while setting up your ads, you should focus on being profitable rather than pinpointing the exact creative that performs best immediately.

Setting Up Ad Creatives

  1. Ad Creatives: You want to have between three to five ad creatives. Do not overwhelm yourself with too many options.
  2. Copy Text: Clearly state your offer in the ad copy. Look at competitors’ ads for inspiration if needed.

Duplicating Ads

Once you have your ad creatives ready, duplicate your original ad set to create multiple iterations. Aim for ten ad sets with broad interest targeting such as:

  • Music
  • Fitness
  • Online Shopping
  • etc.

This strategy allows Facebook to distribute your budget dynamically, focusing on the best-performing ad sets.

Campaign Duplication

After establishing your first campaign, duplicate it for broader reach.

  1. Rename the Campaign: Change the campaign name to "Worldwide."
  2. Review: Select all countries when prompted and publish.

Running the Ads

  • Allow your campaign to run for at least five days to give Facebook's pixel adequate time to optimize.
  • Reassess your performance after this period. Identify and disable ads that are not generating sales.

Scaling

Based on performance:

  • Double the budgets of well-performing ad sets every three days and eliminate ads that aren't profitable.
  • This method allows for safe, aggressive scaling of your ad spend while maintaining profitability.

Conclusion

This Facebook ad strategy is versatile and has worked across various businesses in the e-commerce space. If you are struggling, don’t despair; often, it’s simply a case of fine-tuning your approach.

If you have further questions or seek personalized advice, feel free to reach out to me via Instagram @ leooo or through the Discord resources listed below.

Keywords

  • Facebook Ads
  • Ad Testing Strategy
  • Shopify
  • E-commerce
  • Conversion Event
  • Creatives
  • Optimization
  • Campaign Duplication
  • Scaling

FAQ

Q: What is the main goal of this Facebook ad strategy?
A: The primary goal is to achieve profitability through effective testing and optimization.

Q: How many ad creatives should I use?
A: Aim for a minimum of three creatives to optimize your testing and results.

Q: How long should I run the campaign initially?
A: It's recommended to let the campaign run for at least five days for proper optimization.

Q: What should I do if an ad is not performing?
A: After five days, disable ads that are not generating sales and consider doubling the budget for those that are performing well.

Q: What geographic areas do you recommend targeting?
A: Initially, target the "Big Five" countries: the UK, Canada, New Zealand, and Australia for your campaigns.

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