TikTok Ads For Shopify Dropshipping Course 2022

Introduction

Hello, everybody! Welcome to TikTok University. My name is Professor Dobbins, and I'll be giving you your MBA in TikTokology. Why am I qualified to teach you? Great question! As you can see on the screen, I scaled a brand-new store from zero to $ 100,000 in two months using only TikTok ads. I also manage over 30 e-commerce brands at my done-for-you Shopify automation agency called Blue Ocean Digital. We spend over $ 100,000 a month on TikTok ads, helping you scale to $ 1,000 a day or more by finding winning products, building your store, creating your ads, and managing them. If you're interested in learning more, there's a link in the description to book a call. But let's dive into the knowledge.

Before we start, I launched my first Discord, No Limit E-commerce, with my partner Everest, the best TikTok ad media buyer in the game. Together, we're providing the latest TikTok ad strategies, pixel hacks, and glitches to scale your brands. We do website reviews, ad account reviews, exclusive product drops, and more. Click the link in the description to join before it expires.

Now, what is a TikTok ad? Anybody? Bueller?

What is a TikTok Ad?

A TikTok ad is different from any other ad you've seen. It is not a Facebook ad or a slimy car salesman pitch. It's disguised as a TikTok, meant to be fun and eye-catching, not feeling like an ad. Use user-generated content (UGC)—customers raving about your product. Customers are the best salespeople because people gravitate toward other humans. When they see someone unbiased raving about your product or company, they are more inclined to check it out.

Your TikTok ad should be fast-paced with multiple clips, lots of cuts, and multiple benefits on screen. It should not be too professional. Filming on a phone selfie-style is more personal and fits TikTok’s vibe. Professional ads tend to stand out as too "ad-like," raising red flags for users.

Now, you should still have call-to-actions (CTAs) and offers. Whether it's text-to-speech or someone narrating, CTAs like "Sale ending soon" or "Limited stock" are essential. Follow a framework: have three to five primary benefits that outline what’s in it for your customer. For example, selling a galaxy projector? Highlight how it transforms a boring room. Keep your ad length between 15-34 seconds to tell your story and include your CTA.

Crafting Your TikTok Ad

Here’s the framework for your ad:

Hook
Benefits (list them clearly)
Social Proof: Show clips of customers validating your product.
Call to Action: Urgency and clear directions.

Ensure clips are a collage of different customer clips to catch attention. TikTok needs creative refreshes usually every 14 days. Alter elements such as the music or opening hook clip for new ads.

Avoiding Common Mistakes

Avoid exaggerated claims, cursing, watermarks, blurred parts, non-TikTok style formats, and unmatched business names. For compliance, keep the text on screen, captions, and your logo visible. Show your product in the first clip and viral music tracks to stay authentic. Using native TikTok tracks is effective and often doesn’t flag for copyright.

When creating ads, leverage suppliers on Alibaba or AliExpress, Amazon product pages, TikTok itself, YouTube, and tools like AdSpy. These platforms provide clips you can use immediately.

For longer-term growth, consider working with influencers on Fiverr or Billo to create fresh content. Fiverr tends to be cheaper and offers flexible customizations.

Advanced Strategies and Scaling

Setting Up Campaigns

To create successful campaigns, three primary methods can be used:

Huey Lewis Method: One campaign with five ad groups, each group $ 20/day, with two creatives.
Chad Method: Starting with a high-budget CBO ($ 100-$ 300). Four ad groups, two no-interest, two with differing interests.
Deadly Duo: High-budget CBO ACL mix with many ad groups and multiple creatives.

Regardless, track KPIs (cost per click, CTR, CPM), know when to refresh creatives, and use split-testing with different ad accounts if necessary.

Scaling

Vertical scaling involves increasing the budget by 20%-30%. Another powerful method is duplicating winning audiences at higher budgets. Playing around with new creatives and scaling through CBO and ACO combinations also helps.

Troubleshooting and Compliance

If ads aren’t spending, recreate campaigns or use a sidekick view content campaign. Constantly refresh creatives and test offers. Don’t be afraid of creating multiple ad accounts.

Analytics and Adjustment

Use a 3-7 day lens to judge performance. Make data-driven decisions on scaling and refreshing creatives. Track across different metrics and adjust according to audience performance.

For more in-depth guidance, resources are available in our paid Discord and you can book a call for a more tailored solution from our agency.

Keywords

TikTok Ads
Ecommerce
Shopify
Dropshipping
User-generated Content
Call to Action
Creative Refresh
Ad Group
CPM
CTR
Vertical Scaling
CBO
ACO
Influencers

FAQ

Q: What is the ideal length for a TikTok ad?

A: The ideal length for a TikTok ad is 15-34 seconds.

Q: How often should I refresh my TikTok ads?

A: You should refresh your TikTok ads every 14 days on average.

Q: What should be the main focus of a TikTok ad?

A: The main focus should be on making it fun, eye-catching, and not too professional. Always include user-generated content and clear benefits with a call-to-action.

Q: How do I avoid common compliance mistakes in TikTok ads?

A: Avoid exaggerated claims, cursing, watermarks, blurred parts, and ensure your ad format is native to TikTok style. Match your business name with your website and include essential elements like text on screen and your logo.

Q: How do I generate new ad creatives quickly?

A: You can recreate ad creatives by changing the music, hooks, or altering text benefits on the screen. Leverage platforms like Alibaba, Amazon, YouTube, and content creation services like Fiverr or Billo.