TikTok Ads 2021 | The Complete Guide On Making A Successful TikTok Ad

With all the changes and limitations happening on platforms like Facebook, especially due to the iOS updates of 2020 and 2021, having alternative advertising platforms is more crucial than ever. Today, we're diving into TikTok ads and how you can effectively run campaigns on the platform.

Why TikTok Ads?

TikTok is quickly becoming a viable alternative for advertisers. You might think your demographic isn't on TikTok, but that's a misconception. You don't have to dance or use your own voice; you can create compelling ads using tools like Canva and add background music.

Getting Started with TikTok Ads

Creating a TikTok Account: Sign up for a TikTok account, add your information, and you're good to go.
Campaign Levels: The TikTok Ads Manager has three levels - Campaign, Ad Group, and Ads, similar to Facebook Ads Manager.
Using Canva for Ad Creation:
- Open Canva and select a TikTok video template (1080 by 920).
- Customize the template, add eye-catching text and URL links.
- Add background music.
- Preview and download the final product.

Setting Up Your TikTok Campaign

Create Your Campaign: Choose conversion as your marketing objective for this tutorial.
Ad Group Settings:
- Placements: Disable unwanted placements and focus on TikTok only.
- Demographics: Choose your target country, age, gender, and language.
- Budget: Set a daily budget. It's advisable to start with a budget slightly higher than a round number like $ 20 (e.g., $ 23.52).
- Optimization Goal: Select conversion and set your cost per conversion.

Crafting Your Ad

Upload Your Video: Use the video created in Canva.
Add Ad Details:
- Fill in your display name and text.
- Choose a call to action, like "Sign Up."
- Ensure your landing page URL meets TikTok's policy regarding terms of service and privacy policy.

Approval and Tracking

TikTok ads often need more information than Facebook to get approved. Ensure your landing pages clearly describe your product or service. Once set, submit your ad for review. Approval can take 30 minutes to a few hours.

Final Tips

Always ensure that your pixel data is correctly set up to track conversions and retargeting.
Experiment with different ad sets and demographic targeting to find the best results.

Keywords

TikTok Ads
Advertising
Campaign
Canva
PPC
Conversion
Demographics
Landing Page

FAQs

Q1: How do I start advertising on TikTok? A: Sign up for a TikTok account and use the TikTok Ads Manager to create your campaign.

Q2: What is the recommended budget for TikTok ads? A: Start with a budget slightly higher than round numbers to beat competition, such as $ 23.52 per day.

Q3: How do I create content for TikTok ads? A: Use platforms like Canva to create engaging video ads, add background music, and customize text.

Q4: How long does it take for a TikTok ad to get approved? A: It can take anywhere from 30 minutes to a few hours for an ad to get approved.

Q5: What should my landing page contain to meet TikTok's policies? A: Ensure your landing page has a clear description of the product/service, privacy policy, and terms of service.