The One Thing You're Missing to Make Your Ads Perform: Optimization

One of the biggest reasons that ads stop performing or sometimes never even perform in the first place is because the person behind those advertisements isn't optimizing. Optimization is really the idea of looking at all of the things that you can possibly make changes to in the current campaign and making the appropriate changes based on which variable can make the biggest impact right now.

There's so many things you can look at optimizing: for the audience that we're targeting, for the visuals that they're seeing, for the copy that they're reading, for the call to action, all the way down to when they click on it, what happens next. And then when they actually get to the landing page, what is A/B tested there? What are the videos that they're seeing? The different offers that they particularly have on that landing page? And then when they click on it what does the thank you page look like?

These are all areas that a business should be optimizing, meaning making changes to one variable at a time to see which one makes the greatest impact and overall have the highest chance of that campaign succeeding.

Keyword

Ads performance
Optimization
Campaign changes
Audience targeting
Visuals
Copy
Call to action
Landing page
A/B testing
Thank you page

FAQ

Q: Why do ads stop performing?

A: Ads often stop performing because the person handling them isn't optimizing the various aspects of the campaign.

Q: What is optimization in advertising?

A: Optimization involves looking at all possible factors that can be changed in a campaign and making the appropriate adjustments based on which variable can have the most significant impact.

Q: What are some areas to optimize in an ad campaign?

A: You can optimize the target audience, visuals, copy, call to action, landing page content, offers on the landing page, and even the thank you page.

Q: Why is A/B testing important for landing pages?

A: A/B testing allows you to compare different versions of a landing page to see which one performs better, helping you make data-driven decisions to improve ad performance.

Q: Should optimization be done on all variables at once?

A: No, optimization should be done by making changes to one variable at a time to identify which changes make the greatest impact on the campaign's success.

Q: What is the importance of the thank you page in an ad campaign?

A: The thank you page is crucial as it is part of the customer journey. Optimizing it can lead to better customer retention and improved conversion rates.