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The NEW Way To Run TikTok Ads in 2024

The NEW Way To Run TikTok Ads in 2024

Introduction

In the ever-evolving world of digital marketing, TikTok has emerged as a powerhouse for e-commerce businesses. If you are looking to achieve three to 10K days consistently with TikTok ads, you are in the right place. My name is Chase Chapel, and we work with some of the largest brands and creators in the world to optimize their TikTok and Facebook ads. This article will provide a complete A to Z guide on how to implement successful TikTok ads, even if you are a complete beginner.

In addition, TikTok has partnered with us to offer up to fifteen hundred dollars in ad credits to help you kick-start your TikTok ads journey. So, let's dive into this full in-depth training.

Step 1: Sign Up for TikTok for Business

Sign-Up Process:

  1. Use the link associated with your country to sign up for TikTok for Business.
  2. On the sign-up page, you can get up to $ 1500 in ad credits.
  3. Hit "Get Started," enter your email and password, select your industry, accept the terms, add your payment method, and choose your state.

Completing these steps will take you to your TikTok Ads Manager, where you can start creating ads.

Step 2: Integrate TikTok with Shopify

If you're using Shopify:

  1. Go to your Shopify account and add the TikTok Sales Channel.
  2. Install the app, connect your newly created TikTok business account, and set up your TikTok Pixel.
  3. Follow the prompts to complete the connection and start tracking your ads.

Step 3: Creating Your TikTok Ad Creatives

For TikTok ads, it is crucial to have engaging and effective ad creatives. Start with 2 to 5 vertical video ads, ideally with voiceovers, music overlays, product demonstrations, unboxing videos, Founder stories, reaction styles, and special offer announcements.

Video Examples:

  1. Men's Hair Product: Reaction style showing reworkability and control of the product.
  2. High Smile: Reaction to different flavors of toothpaste with quick cuts for engagement.
  3. Shorts: A nine-second flat lay video showing product designs.
  4. Jewelry: Syncs music with clip changes, shows the product up-close, has text overlays.
  5. Wallet: Product demonstration video highlighting unique features and benefits.

These videos are simple, beginner-friendly, and can be edited within the TikTok app itself.

Step 4: Testing Strategy

Set up one campaign with three ad sets (broad, interest-based, automatic targeting) and 2-5 ads in each. Set the budget to $ 20 daily per ad set:

  1. Broad Audience: No targeting. Let TikTok's algorithm do the work.
  2. Interests/Hashtag Audience: Specifically choose relevant audiences.
  3. Automatic Targeting: Let TikTok adjust based on the data collected.

Step 5: Creating Campaigns in TikTok Ads Manager

  1. Go to Ads Manager and select "Create like a Pro."
  2. Choose "Website Conversions."
  3. Name your campaign, select your pixel, and optimize for "Complete Payment."
  4. Follow the steps to upload your creatives, set your budget, and apply tracking scripts for accurate data collection.

Step 6: Ad Optimization

After running your ads for seven days:

  1. If you see no purchases, turn off the campaign and test new creatives.
  2. Indicators of success include CPMs under $ 20, Click-through rates above 1.5%, and cost per click under $ 1.

Step 7: Scaling

Scale by 20% every 4-7 days if you have a positive ROAS above break-even. Regularly refresh creatives to maintain performance.

Conclusion

We have walked through the complete process of setting up successful TikTok ads for e-commerce businesses. From signing up for TikTok for Business to integrating with Shopify, creating engaging video ads, testing strategies, and scaling, you now have the roadmap to achieve three to 10K days consistently.

Remember to subscribe for more valuable content and consider joining our one-on-one Ads Mastery Mentorship for personalized guidance.

Keywords

  • TikTok ads
  • e-commerce business
  • TikTok for business
  • Shopify integration
  • ad creatives
  • testing strategy
  • Ads Manager
  • ad optimization
  • scaling ads
  • ROAS
  • Chase Chapel

FAQ

Q1: How do I start with TikTok ads for my e-commerce business? A1: Begin by signing up for TikTok for Business using the link associated with your country to receive up to $ 1500 in ad credits.

Q2: What types of ad creatives work best on TikTok? A2: Effective TikTok ad creatives include voiceovers, music overlays, product demonstrations, unboxing videos, Founder stories, reaction styles, and special offer announcements.

Q3: How should I structure my TikTok ad campaigns? A3: Start with one campaign containing three ad sets (broad, interest-based, automatic targeting) and 2-5 ads in each, with a daily budget of $ 20 per ad set.

Q4: What metrics indicate a successful TikTok ad campaign? A4: Early indicators of success include CPMs under $ 20, click-through rates above 1.5%, and cost per click under $ 1.

Q5: How do I scale my TikTok ad campaigns? A5: Scale by 20% every 4-7 days if you maintain a positive ROAS above break-even. Regularly refresh creatives to sustain performance.

Q6: How do I accurately track the performance of my TikTok ads? A6: Use a tool like Surge to set up TikTok ad attribution tracking and compare performance metrics to ensure accurate data collection.

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